Dynamic Search Ads boosted traffic and conversion volume from AdWords by 10% and outperformed their non exact keywords by 10% on clickthrough rate, cost per click and cost per action.
(PRWEB UK) 31 October 2012
Last year Google first introduced its Dynamic Search Ads, and after a year of refining and successful testing it is now available to all.
Dynamic Search Ads take content from a website domain instead of keywords to target adverts to specific searches. When Google finds searches that are a match for the set advert targets they generate an ad text headline containing a URL that links to the most appropriate page from a website. Beta tests showed that Dynamic Search Ads boosted traffic and conversion volume from AdWords by 10% and outperformed their non exact keywords by 10% on clickthrough rate, cost per click and cost per action. Actions improved include bid auto -optimisation, website crawl frequency, mobile and tablet support and conversion optimiser compatibility.
As marketing specialists, SEO.org.uk offer a wide range of services including pay per click management, Google Adwords management, display advertising, remarketing, Facebook pay per click and Google shopping management for a wide range of high profile brands. Established in 2007 they are one of the UK’s leading search engine optimisation companies.
Ben Austin, managing director of SEO.org.uk commented on the recent progress, ‘Google are always thinking of great ways to improve marketing strategies, gaining the most from users and increasing conversion rates. As the beta test proved the latest developments made vast improvements on a wide range of factors increasing rates by 10%, now Google Dynamic Search Ads are available to all, hopefully all companies can enjoy this increase in volume, traffic and interest.’
SEO.org.uk are currently preparing to implement Google’s Dynamic Search Ads to any customers that are interested in the target based adverts.
SEO.org.uk brings effective yet affordable online marketing services to companies from all industries and backgrounds. The company offers a huge range of services including search engine optimisation, Pay Per Click account management, social media marketing and website design.