Video Marketing is Gaining Momentum Among Small Businesses

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Social Focus Marketing has seen an increase in small businesses incorporating visual storytelling into their online marketing strategies.

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Always go with a professionally produced video. It’s a reflection of your business, and as imperative as having a quality website.

Visual storytelling has long been the medium of choice for larger companies with enormous advertising budgets vying for prime air time. Fortunately for smaller businesses, the Internet has leveled the playing field, and putting out a well-executed, professional video is now an affordable option. Social Focus Marketing has recently begun offering video marketing to their small business clients who are eager to get on board. Various social media websites provide platforms through which to broadcast and share video, and many newer websites opt for incorporating an introductory video into their homepage designs.

The ubiquity of social media has propelled online video forward so much so that analysts project that by 2014 nearly 90% of all internet traffic will be video. As a medium, video is extremely effective. People tend to respond really well to video as it captures our attention by stimulating two of our senses at once, and it takes minimal effort to process the information coming across the screen. However, although smaller businesses are catching on to the online video phenomenon, many have not grasped the importance of creating quality video. According to Amy Grishman, CEO of Internet marketing agency, Social Focus Marketing, “Many of our clients are interested in video but not quite sure where to start, and what we tell them is to always go with a professionally produced video. It’s a reflection of your business, and as imperative as having a quality website. It’s better not to have a video than have a poorly done one.”

The good news for smaller businesses is that a professional video is attainable on a reasonable budget. Not only does video help with search engine optimization, it had legs and can be shared on most of the major social media platforms. For more information on video production, please visit http://www.SocialFocus.com or contact Daniella Vollinger at 978-594-4002.

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Daniella Vollinger
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