As it relates to mobility, it is a challenge but it’s also an opportunity. It’s only a challenge if retailers don’t take advantage of it and their competitors do.
Long Beach, CA (PRWEB) October 31, 2012
On a new podcast found exclusively on popular retail thought leadership site What’s Next Retail, Sandeep Walia, CEO of Ignify, Microsoft’s Dynamics ERP Partner of the Year, addressed challenges related to multi-channel integration, mobility, and social media for retailers.
Walia said, “I’m often asked what the biggest challenges retailers are faced with. The first is multi-channel strategy; they’re trying to figure out how to provide a consistent experience to their customers across different channels such as in-store, web and mobile. Part of this is also how they can differentiate themselves from the Internet-only retailers by leveraging their brick and mortar investments.”
Walia discussed some mobility initiatives retailers should be taking. “As it relates to mobility, it is a challenge but it’s also an opportunity. It’s only a challenge if retailers don’t take advantage of it and their competitors do,” he said. “The reality is that more and more consumers have given up their desktops and laptops and are just using a tablet and smart phone as their primary computing devices. Retailers need to have a plan to respond to this development, if they haven’t already.”
“And then there are location-optimized promotions that are a new opportunity with mobile devices. So for example, text messaging-based promotions for consumers within 30 yards of their store and doing tailored promotions that are proximity-based,” he also said on the podcast.
Also on the podcast, Walia addresses various social media campaigns his firm has helped clients, such as the Dallas Cowboys, implement.
Click here to listen to the podcast.
Sandeep Walia is the founder and CEO of IGNIFY – a 300 person ERP, CRM and eCommerce software and cloud-based solutions company with offices in USA, Canada, Philippines, Singapore, Indonesia, and India. He is a regular contributor to WhatsNextRetail.com, a thought leadership site led by members of the Retail Industry Partner Community, a network of Microsoft Dynamics partners.