VetraCare Pet and Equine's Newly Expanded Product Line sees Early Success

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Animal wellness company's new product line creates need for national sales force

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Veterinarians want to offer their customers the best products at a competitive price. VetraCare offers a scientifically developed product that is a cost effective option to common animal health problems.

VetraCare Pet and Equine, a division of Missouri-based startup Healthy Brands for Life, is introducing a new line of health and wellness products to the veterinary market.    VetraCare is primarily focused on products that clean, heal and protect a pet or horse’s skin, coat, paws and ears while treating minor cuts and wounds. Co-developed by a trauma & burn surgeon and and a Ph.D. biologists, VetraCare provides veterinarians with a scientifically developed, skin healthy product line for their customers.

VetraCare Pet and Equine was launched in May with eight products, which quickly expanded to fourteen, due to market demand for better products and early success at select veterinary offices. “After reviewing the market and the ingredients of other products, we felt there was a need for a number of additional products that would extend our product line and provide customers with a highly effective, yet still animal healthy, solution,” says David Hayford, Director of Operations and co-founder of Healthy Brands for Life.

From this research, VetraCare is offering the following products, all of which are made in the USA. VetraCare Pet products include: Ear Care Wipes, Ear Rinse, Hot Spot Treatment, First Aid Spray, Liquid Bandage, Waterless Bathing Cloth, Maintenance Spray, Anti-Itch Spray, and Paw Spray. The Vetra Equine products include: Maintenance Body Spray, Topical Antiseptic, Scratches Treatment, Liquid Bandage, and Quick Clean Cloth

These additional product offerings, along with VetraCare’s early success with select veterinarians, prompted the search for a national sales team. “Veterinarians want to offer their customers the best products at a competitive price,” saysDr. Roger Huckfeldt, co-founder of Healthy Brands for Life and developer of VetraCare “VetraCare offers a scientifically developed product that is a cost effective option to common animal health problems.”

Roger Huckfeldt, MD, FACS
Dr. Huckfeldt is a board certified general and critical care surgeon with twenty years’ experience in a trauma and burn care practice. Dr. Huckfeldt has been involved in the development of products designed to enhance skin care throughout his career, and is well known for his medical research towards the science and mechanism of wound healing. Dr. Huckfeldt also holds a degree in Zoology, allowing him to understand both the human and animal side of improving overall skin health.

Healthy Brands for Life
Healthy Brands for Life was formed on the foundation of creating science-based, laboratory tested products that are safe, effective and economical for any family. Healthy Brands for Life is committed to helping improve the quality of life for you, your family and animals by providing products, information and services so you ALL can have healthier and happier lives.

Healthy Brands for Life was started with a single formulation, a formulation that we knew would serve as the basis for a number of products that are extremely effective while actually being good for your skin and health. This patented technology has been transformed into a wide variety of products designed to better clean, sanitize, hydrate, and protect our customers and their families.

For more information, email sales(at)hb4l(dot)com or visit

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Angela Garrison
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