WatchMojo on Pace to Generate Over 600 Million Video Impressions in 2012

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After hitting 1 billion all-time streams in August 2012, WatchMojo serves 480 million video impressions in first ten months of the year, and is on pace to generate 600 million video views throughout 2012.



It took us 6 years to hit 1 billion views, but in 2012 we're pacing to generate 600 million video views.

WatchMojo, one of the largest independent producers of premium video content, is on pace to generate 600 million video impressions through 2012. In August 2012, during its seventh year of operation, WatchMojo hit 1 billion all-time views. WatchMojo has generated over 80 million total video plays each month in August, September and October. On its YouTube channel alone, the company has nearly tripled in size from a year go.

The massive acceleration in reach comes through the launch of multiple new partnerships with portals, aggregators, redistributors and publishers who are turning to the company for its unparalleled library that includes over premium 7,900 videos.

As one of the longest standing video producers online, the depth, breadth and scope of WatchMojo’s catalog has permitted the privately-held company to build deep partnerships with a plethora of media companies who have had a challenging time scaling the production of original video content that attracts both audiences and marketers.

The popular social magazine and wildly popular app Flipboard recently highlighted WatchMojo in their “Three Things We Love” feature and commented: “Few YouTube channels are as prolific as WatchMojo, which uploads as many as 10 videos per week about ‘the people, places and trends viewers are passionate about.’ Turns out that’s a pretty eclectic mix—it’s not unusual to flip from a biography of pop star Pink to a history of the CERN Large Hadron Collider."

The company’s breed of reference, factual, infotainment videos on the people, places, things, events and trends that have shaped pop culture, entertainment, business, sports, and the arts are proving to be a hit. In addition to those evergreen, factual infotainment videos, WatchMojo provides thousands of tips on the latest fashion, style, beauty, health and culinary trends.

In all, the company’s library of 7,900 reference videos has helped WatchMojo emerge as a Wikipedia in video format, but with the major distinction of being professionally-produced by the company’s team of a dozen full-time researchers, writers, fact-checkers, hosts, videographers and editors. The site has also licensed 250,000 videos from traditional media companies, news organizations and broadcasters for its offering, but the core focus of the company remains the production and distribution of its own programming.

The company produces 300 minutes of new content each month, which it then distributes widely online, in mobile, through out-of-home networks, in the living room, as well as in academia, where students, professors and educational publishers rely on the breadth, depth and quality of WatchMojo’s content to enrich the learning experience.

As well, WatchMojo has grown ubiquitous in the out-of-home market in cabs, gas stations, waiting rooms, malls, gyms and coffee shops. The company generated over one billion impressions in out-of-home markets in 2011 alone and is reaching 42 million consumers per month. WatchMojo’s catalog of English and French videos reaches a combined 75 million consumers across all platforms and in all markets.

About WatchMojo

WatchMojo informs and entertains through video by covering the people, places and trends that have shaped history. The company’s short-form factual infotainment programming answers questions on Who, What, Where, When and Why across thousands of topics in Automotive, Business, Comedy, Education, Fashion, Film, Food, Health & Fitness, History, How To, Lifestyle, Music, Politics, Science, Space, Sports, Urban Living, Technology, Travel and Video Games.

By providing videos to the world’s largest media companies and academic organizations, WatchMojo is a leading producer of professionally-produced, premium, brand-safe, evergreen, videos. The company’s catalog of 7,900 videos has generated over 1 billion video views online and billions more in out-of-home digital networks.

Digiday picked WatchMojo as one of three finalists, alongside CBS and HBO, in the Best Entertainment category at the Digiday Video Awards. Marketing Magazine named WatchMojo one of Canada’s Digital Media Companies to Watch in its September 2011 issue. Ernst & Young nominated Ashkan Karbasfrooshan for Entrepreneur of the Year in its 2012 media category.

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Ashkan Karbasfrooshan
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