“Our customers don’t want to make five or six phone calls or send a dozen emails. They want to save time and have the confidence they are getting competitive pricing and great service”
North Attleboro, MA (PRWEB) October 31, 2012
Surviving a severe economic recession in the stainless steel industry is no easy task. Inventory costs are high, operating expenses continue to soar, and the challenge of meeting the needs and demands of a tightening manufacturing sector continues to grow.
According to Jerry Cohen, President of Atlantic Stainless Co., Inc of North Attleboro, MA, the secret to survival is the right combination of experience, technology, and diversity of product. He would know, as he has successfully guided Atlantic Stainless through the last 30 years and has seen about everything the market has to offer.
“We have adapted our business according to the needs of our customers”, Cohen notes. He says being a complete service center is crucial to that end. That means not only stocking a wide variety of stainless steel products including plate, sheet, pipe, tubing and hardware – but also providing a complete variety of cutting options as well as being willing to locate the “hard-to-find” items that save customers time and money.
He points to the company’s latest expansion into stainless steel hardware as a prime example. Atlantic has experienced tremendous growth in this area, creating the need for warehouse expansion and educating the sales staff on the products. Nuts and bolts of all types and sizes, as well as washers, screws, couplings, reducers and other items have increased sales and complimented the other traditional stock items.
Atlantic Stainless prides itself on the abilities of its experienced sales staff, and has recently installed a state-of-the-art software system which allows them to quote faster and more efficiently. This results in speedier deliveries and - ultimately – happier customers. He says technology is key, but in the end it is the ability and drive of the employees which makes the final difference.
“Our customers don’t want to make five or six phone calls or send a dozen emails. They want to save time and have the confidence they are getting competitive pricing and great service”, the company president goes on. While acknowledging no one can be all things to all people, he points out it critical to stay within your abilities and still meet not only your goals but those of the customer.
Cohen believes that while many companies shy away from even limited expansion in tough economic times, it may not always be the best move. He points out that controlled growth is difficult with so many factors weighing service centers down, but says the whole experience has made his firm more aware of the difficulties and thus better able to address them.