"That’s why we evaluate the success of the program on an ongoing basis. Risk is always changing and so is marketing.”
(PRWEB) October 31, 2012
SiliconCloud is proud to announce the launch of a new insurance marketing program this month. The digital marketing agency based in Dublin, Ireland & Jacksonville, Florida have created a dedicated insurance marketing program after it achieved success with a number of insurance clients.
Speaking at the launch, Silicon Cloud CEO & Founder Patrick Murphy said the decision to create a dedicated insurance program was an obvious one. He said, “Insurance agents are a perfect fit for our style of digital marketing. There’s actually a natural relationship between the two. Both digital marketing and risk management focus on client needs, rather than the bottom line. They’re both about creating mutually beneficial relationships with clients.”
Mr. Murphy went on to describe the importance of online marketing for insurance agents, “We’ve done research that found that 85% of insurance buyers use online research. Insurance agents and brokers need to have an online presence if they want to access that market. It’s not enough to have a brochure-type website any more. Your website needs to be a marketing channel, it needs to be a conversion machine.”
“We use analytics and research to build a strategy for each client. Then we take that knowledge and apply it to the appropriate channels. We optimize web pages for SEO, we blog, we operate social media. We innovate too. It’s important for digital marketing to adapt to changes in the environment. That’s why we evaluate the success of the program on an ongoing basis. Which is another way that our job is similar to risk management. Risk is always changing and so is marketing.”
The target of the program is to bring insurance agents closer to their prospects, by creating personalized content that places each agency’s unique value proposition at the forefront of their online presence. Mr. Murphy explains, “Insurance agents provide a vital service and create so much more value than just selling insurance. We’ve seen too many agencies that fail to communicate just how much they have to offer to prospects and others who relay the message, but can’t get it out there. We created this program to change all that.”
SiliconCloud are a digital marketing strategy provider focused on creating online marketing solutions for clients. The company was founded in 2009 at their European headquarters in Dublin, Ireland and has since expanded to Jacksonville, Florida. It has achieved success in creating digital marketing strategies across multiple industries, from niche tech companies to mergers & acquisitions. They describe their mission as “helping companies increase revenue via the web, maximize online sales, and launch business to the next level by effectively managing online presence, driving brand elevation, and informing sales strategies.”