Children's Financial Adventure Book Becomes Bestseller

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Toby Gold and the Secret Fortune, a financial literacy thriller by Pepperdine finance professor Craig Everett reaches bestseller status in its category on Amazon.com

Toby Gold and the Secret Fortune

Toby Gold and the Secret Fortune

The success of the book, though, is very gratifying since it means that it is getting into the hands of kids who need this financial knowledge in order to succeed in life.

After its release just under two weeks ago, Toby Gold and the Secret Fortune, a youth financial adventure book by finance professor Craig R. Everett, has achieved bestseller status by reaching the top three in its category on Amazon.com.

“I’m still not quite used to the idea of being a bestselling author,” says Craig R. Everett, associate director of the Private Capital Markets Project at Pepperdine University’s Graziadio School of Business and Management. Everett continues, “The success of the book, though, is very gratifying since it means that it is getting into the hands of kids who need this financial knowledge in order to succeed in life.”

Toby Gold and the Secret Fortune is a contemporary fantasy, where a secret magical world of money and intrigue co-exists with the everyday world we all know. Toby grows up in foster homes in Wallingford, Connecticut, not knowing about this secret society until one day when he discovers secret messages encrypted into the stock ticker “crawl” that moves along the bottom of the screen on the financial news channel.

Toby’s shock only grows worse when he realizes that the secret messages are directed to him! His unique abilities with math and money have been noticed by the wrong people, and Toby is quickly sucked into a high-stakes life or death financial conspiracy that he is only able to resolve by using his amazing skills with money.

The book incorporates such financial literacy topics as: saving, investing, banking, entrepreneurship, interest rates, return on investment, and basic financial statements. On Amazon, it sells in the following three children’s book categories: money; action & adventure; and fantasy & magic. It reached #3 in the money category on October 31, 2012.

For more information, please visit http://TobyGold.com

Toby Gold and the Secret Fortune
Reading Level: 10 and up
Hardcover: 256 pages
Publisher: Fiscal Press (October 18, 2012)
Language: English
ISBN-13: 978-1-936-21495-2

About Craig Everett

Craig R. Everett was born and raised in Bangor, Maine. He received his B.A. in Quantitative Economics from Tufts University, an MBA from George Mason University, and a Ph.D. in Finance from Purdue University. His twenty-plus years in private industry include four years at Accenture, eight years at Northrop Grumman, and stints at various startup ventures.

Dr. Everett currently teaches corporate and entrepreneurial finance in the MBA program at the Graziadio School of Business and Management of Pepperdine University in Malibu, California. He also serves as associate director of the Pepperdine Private Capital Markets Project. Dr. Everett volunteers in public schools with Junior Achievement teaching financial literacy principles. He also currently serves on the curriculum review board of the National Financial Educators Council.

The author lives in Newbury Park, California with his wife and five children.

About Fiscal Press

Fiscal Press is an independent publisher of unique books, for both adults and children, related to business, economics, entrepreneurship and finance. The social mission of Fiscal Press is the promotion of financial literacy.

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Derek Pesta

Craig R. Everett, PhD
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