Tampa, FL (PRWEB) October 22, 2012
The United States Postal Service (USPS) just announced that they will increase the cost of stamps as of January 27, 2013. Business owners will want to keep the pricing changes in mind as they plan their budgets for next year.
The price of a first class stamp will increase one penny from 45 cents to 46 cents. Forever stamps in circulation that were purchased at the old rate are still acceptable but new stamp purchases will cost 46 cents. In addition, the cost to mail a postcard will also go up by a penny - increasing from 32 cents to 33 cents.
While consumer mailers are paying an additional penny for letters and cards, commercial mailers can expect to see an average increase of about 3% in postage, depending on size or postal category. Also, the USPS package boxes will see increases that range from 8% to 9%. On a positive note, the USPS will now offer a First-Class Mail Global Forever Stamp at a flat rate of $1.10. This stamp will allow customers to mail a letter anywhere in the world.
“Business owners are wondering what they can do to keep costs down,” stated Ethan Mathews, a direct mail consultant, “and that’s an easy one to answer - Every Door Direct Mail.” Every Door Direct Mail (EDDM), which was introduced by the USPS as a trial program in 2011, is expected to become a permanent offering. EDDM allows businesses to target geographic address lists and mail several popular sizes at a postage rate of 14.5 cents each.
The trial program has proven to be extremely successful with over 32,000 businesses signing up to the tune of $50 million in revenue for the USPS. While EDDM will move from trial to permanent, the USPS will eventually set a fixed rate of 16 cents per piece for EDDM accepted at your local post office.
“Still, the program is an outstanding way to reach to loyal customers and attract new customers in a very efficient and affordable way. It appears Every Door Direct Mail is here to stay,” said Steven Lacks, Customer Service Manager and Innovation Specialist at SonicPrint.com. He clarified that not everyone will have to pay higher rates. “The good news is that using a commercial direct mail company, like SonicPrint.com, you can maintain a lower rate postage than if you mailed at your local post office.”
Every Door Direct Mail’s low price is making up for increases in other types of mail. Small business owners should not worry because they have a powerful and affordable postal tool at their disposal.