Madison, WI (PRWEB) October 25, 2012
The Wyoming Business Council has selected Ady Voltedge, one of the country’s top economic development and community marketing firms, to lead, develop and implement the Council’s efforts to increase new business investment in the state. Ady Voltedge, selected from more than a dozen firms who submitted proposals in response to a formal RFP, has been helping economic development organizations like the Business Council shape, hone and execute their marketing efforts since 2003, and has dozens of state, regional, and county-level economic development clients throughout the country.
For the past 15 years, the Business Council has been focusing public and private resources on business retention, business recruitment, community development and building a strong job creation base as the state’s chief economic development organization. Partnering with Ady Voltedge is a powerful step forward in continuing that effort.
“The Wyoming Business Council has already established a strong record of success regarding economic development,” said Wyoming Business Council CEO Robert Jensen “Ady Voltedge was selected as our marketing partner because of its ability to accelerate and enhance our own efforts. Our work together is designed to increase the competitiveness of not only Wyoming but of our economic development partners throughout the state.”
Jenson also said the Business Council chose Ady Voltedge because it liked how the company can seamlessly bridge the gap between research and positioning through marketing planning and recruitment, and complement the unique skills and abilities of the Wyoming team.
Janet Ady, president of Ady Voltedge, said that Wyoming has many assets a location needs to attract businesses. “Wyoming’s business climate and pro-business attitude make it a very desirable location for companies looking to expand or relocate,” Ady said. “If you take those locational assets and combine them with our track record of successfully marketing places, there’s a great story and we’re well positioned to help tell it.”
Ady also added that her firm’s work with the Wyoming Business Council will incorporate a unique element. “We plan on utilizing site selectors at key stages in the process.” As Ady explains, this serves a dual process. “It’s an opportunity to promote Wyoming to these influential decision makers, and an opportunity to learn from them what can be done better to promote the area.” Already, two nationally known site selectors have visited key parts of the state. WBC and Ady Voltedge are going to present key findings from their visit at the Wyoming Economic Development Association conference in January in Cheyenne.
Ady Voltedge is an economic development marketing firm that helps community and economic development organizations retain, grow, and attract residents and businesses to its city or region. Based in Madison, Wisc., Ady Voltedge’s clients include economic development organizations, convention and visitors’ bureaus, chambers, and municipalities as well as utilities, associations, cooperatives, state agencies and private companies.
For more information: Janet Ady, president, Ady Voltedge, 608.663.9218, jady(at)adyvoltedge(dot)com;
Brandon Marshall, Business Development Manager, Wyoming Business Council, 307.777.2820, Brandon.Marshall(at)wyo(dot)gov