FurnitureInFashion is launching showrooms and stores in the UK and in Middle East to provide feel and touch of the product quality

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Focusing on provoking the aesthetics of buyers, FurnitureInFashion has expanded its online retail business from an online catalogue to multiple showrooms and flagship stores.

FurnitureInFashion is launching its showroom in some of the biggest cities in the UK and flagship stores in Middle East to highlight the importance of giving a complete purchasing experience by providing the feel and touch of products. Focusing on provoking the aesthetics of buyers, FurnitureInFashion has expanded its online retail business from an online catalogue to multiple showrooms and flagship stores. FurnitureInFashion is launching its flagship stores in Dubai, Kuwait, Qatar and Saudi Arabia. FurnitureInFashion is also launching its showrooms in major cities of the UK including Chelsea, Birmingham, Manchester and many others. The sole purpose of the company is to provide maximum real time purchasing experience to its customers. The owner and Managing Director of FurnitureInFashion Asad Shamim said, “FurnitureInFashion started its business voyage as an online retail company. We are still available online to our customers however we have realized the importance of giving a complete buying experience which only comes when a buyer actually feels the product he/she wishes to buy. For this reason, we are launching new stores in Middle East and the UK as well to expand our target marker to even those customers who are not so fond of online buying. FurnitureInFashion hopes to make difference for its customers by providing unique buying experience.”

FurnitureInFashion is going to launch showrooms with a complete feeling of a home. These showrooms will provide complete home settings for living room furniture, bedroom furniture, dining room furniture, kitchen, bar stools, children bedroom, bathroom, hallway and office to give a buying experience of ultimate imagination. All sections of these showrooms will have varying colors with complete segregation for customers to imagine and choose in a better way. Each section will have its own sale representative to provide guidance to the customers in choosing the best item for their home as per the existing décor. Mr. Asad said, “FurnitureInFashion believes not only in providing furniture but also trigger the aesthetics of its customers. This will be achieved by our grand showrooms and flagship stores in the UK and Middle East. This will also allow us to showcase our products at an international level and increase our target market.”

By planning the launch of multiple showrooms, FurnitureInFashion has highlighted the fundamental importance of having a place where consumers can touch, feel and see the quality of products on display. Although online buying has increased but there is still a greater proportion of people who prefer buying from a showroom where they can test the product and feel its quality. To cater this market, FurnitureInFashion is launching multiple showrooms. Mr. Asad said, “We have come a long way from an e-commerce website to first flagship store in Dubai. We have understood the value of different purchasing behaviors which is why now we are running online and in-person shopping venues parallel. Many people prefer feeling and seeing the quality of products on display. To such customers, our unique and creative showrooms will provide excellent opportunities to buy products with utmost focus and peace of mind without any doubt in their minds about the quality and design of a product.”

FurnitureInFashion is currently finding a location in Dubai for its first flagship store. The company prefers forming partnerships in Dubai with an arrangement where the property or store is owned by some commercial property owner and stock is provided by FurnitureInFashion.

About FurnitureInFashion

FurnitureInFashion is a UK based online retail business. It supplies furniture items from its German based warehouse and has a showroom in Bolton, UK. The company provides everything from umbrella stand wall art and room dividers to bedroom, bar stools and computer tables. FurnitureInFashion offers excellent free delivery within UK and has a fantastic customer service as well. For further information and details about the sale, visit

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Luke Patel
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