Dealer Lead Track Improves Lead Management with Email2DB

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Dealer Lead Track helps new and used car dealers improve sales volume and increase profits while reducing advertising expenses. Dealer Lead Track provides a web based software as a service (SAAS), lead management system for new and used car dealerships of all sizes throughout North America.

Dealer Lead Track
Dealer Lead Track helps new and used car dealers improve sales volume and increase profits while reducing advertising expenses. Dealer Lead Track provides a web based software as a service (SAAS), lead management system for new and used car dealerships of all sizes throughout North America.

The Dealer Lead Track solution, offers a simple-to-use Customer Relationship Management (CRM) / Internet Lead Management (ILM) website that guides sales staff to accept, catalogue, follow-up, and close customers, while providing essential reports helping owners and managers improve closing ratios and eliminate wasteful advertising expense.

Dealer Lead Track populates incoming leads from various sources such as autotrader.com, cars.com, eBay motors, autobytel and email. The automatic process improves staff efficiency and customer response times.

With such large volumes and different formats of emails such as text and XML, from the varying advertising sources Dealer Lead Track quickly identified that Email2DB by Parker Software was the ideal solution for automatically processing these emails, parsing the data and automatically pushing this information into the Dealer Lead Track CRM/ILM.

Since implementing Email2DB, Dealer Lead Track has successfully been able to parse a number of common fields from each email received and standardize the information that is now automatically pushed into their database. Prior to the implementation of the solution sales staff were required to manually copy and paste information from different email formats, which was not only counterproductive and costly, but was also subject to errors and omissions.

Dealer Lead Track is already experiencing improved processing times and a reduction in operating costs since implementation and are now investigating ways to further utilize Email2DB to improve their business processes.

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Ian Rowley