Film executive Trae Barrett Dungy And Rap Music pioneer Brain Lassiiter combine their celebrity filled client rosters to Building Wealth for Celebrities by pairing them with liquor brand. Brand It Beverage Company located in Atlanta Georgia creates celebrity driven brand and private label libations to clubs and restaurant nationwide.

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Music and Film stars find a lucratively secondary career in creating there own or endorsing alcoholic beverages and the beverage industry is has opens there coffers to welcome them in to this billion dollars buisness.

We grow wealth for business savvy celebrities

Brand It, the product development and marketing brain-child of film and music distribution executives Barrett Dungy, Trae Dungy, and Brian Lassiter, is exploding onto the branding scene. The mission of Brand It is to grow wealth for business savvy celebrities by connecting them to an alcoholic and/or non-alcoholic beverage label. Further, Brand It seeks to positively impact sales for beverage companies, whose association with our super-celebrity clients will reveal the link between the power of fame and the success of the global business market. The Dungy duo, known for their ground-breaking distribution contract with Tyler Perry for the Madea plays on DVD, have partnered with Brian Lassiter, business executive, to form an unbeatable trio for success. Benefitting from a combined 30+ years of experience, the Brand It trio is prepared to catapult its’ celebrity clients to great heights in the world of business through its’ global team of beverage industry experts, and strategic marketing and distribution expertise.

     Today’s business savvy celebrity has a career vision that includes expanding their interest to product branding. Celebrities recognize the wide span across many business industries that they can invest their celebrity-image in. Partnering with marketing experts like the trio of Brand It makes it possible to grow that vision beyond a singular dream, of just being a singer, a dancer, or an actor. Multi-talented artists can keep the dream going, realize an even bigger dream, and create wealth by investing in their own celebrity-image, earned through hard work and the generous love of their fans.

     Brand It knows that the beverage industry, with, specifically, high sales of alcoholic beverages, is the best investment of their time and image, their celebrity clients can make. Focusing on the success of both alcoholic and non-alcoholic beverages, we want to point out how the power of branding has many celebrities taking advantage of lending their image to a product. Take the case of Curtis James Jackson, III, one of the most popular and best selling rappers of the decade, known in the music world as 50 Cent, who along with a beverage company created and marketed a vitamin flavored water called Formula 50. Reportedly, 50 Cent made over $100 million, after taxes, when the beverage company was purchased by Coca Cola in 2007. Another case, and probably best known, is Ciroc Vodka brand by Sean Diddy Combs. Sean Diddy Combs, music, media, and business mogul’s Ciroc Vodka was named the number one liquor brand, by Advertising Age, on its’ list of top brands in 2010. Lastly, the case of television-reality star, Bethenny Frankel, of Bethenny Ever After. Bethenny found success with her Skinnygirl brand, selling it for $120 million, while other reality stars saw their book sales flop. Brand It recognizes the special interest consumers continue to give to alcoholic beverages. According to Moneyland, Time magazine’s internet source for financial insight, “Last year sales in the liquor industry hit upwards of $19.9 billion, which was up from 4% in previous years. Top shelf brands rose 8.9% as a whole.” Indeed, great numbers.

     Brand It is prepared to work with our celebrity clients to create the whole brand, from development, to marketing, to distribution. For example, the services of Brand It and our extensive global team, includes searching the world for the finest ingredients, designing the most creative packaging, and distributing to a diversity of venues. We are prepared to deliver a very tasty beverage and eye appealing packaging. Most important, we go further, and connect, with our expert strategic marketing, the product with the super-celebrity brand, which is what sets one product apart from another.


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Cole Waters

Trae Dungy
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