Managing Director Dvaid Price, says: “A value website with the reputation for quality such as Flowerfete will enable us to remain competitive in the market.”
(PRWEB UK) 8 October 2012
Queen’s award winning online business, iflorist.com®, has relaunched a specialised flowers by post website to meet the consumer demand for value flowers.
Online florist, iflorist.com, has launched Flowerfete.co.uk, which offers outstanding value for flowers from just £9.90 delivered directly to the person’s door.
iflorist purchased the website domains from the administrators of Flowerfete earlier in the year for an undisclosed sum and is the latest addition to the iflorist.com portfolio of floral and gifting websites, which also include iflorist.co.uk and ihampers.co.uk.
The Flowerfete business had at its peak a turnover of over £30 million with regional depots across the country, and was familiarly known as the ‘pick up flowers’ in convenience stores nationally.
Flowerfete sold over 30,000 bouquets a week through its various retail channels.
Managing Director David Price, says: “Increasing our market share year on year has highlighted that there is a great deal of consumer demand for value flowers typically serviced by supermarket chains, who typically don't have the same focus on flowers as a specialist gifting company.
“A value website with the reputation for quality such as Flowerfete will enable us to remain competitive in the market.”
“We have found from experience, providing everyday flowers delivered by post, as well as using a florist to deliver flowers for special occasions, enables our customers to choose everyday gifts to say Thank You as well as having those special events which our florists can deliver. They can be confident of the same high standard of service and only the freshest flowers in all instances.”
A proud winner of the Queens Award for Enterprise in International Trade, iflorist is recognised as the worlds local florist delivering flowers to over 110 countries, with its head office in Lancashire the company has an enviable reputation for its floral and gifting websites.