New York, NY (PRWEB) October 16, 2012
Around the world, women are reading in new ways, often online or on a device, and sharing what they read via social media outlets. In many cases, Facebook has become a key part of the equation. Consumers are spending hours each day browsing the latest headlines while interacting with their friends, families and acquaintances through the platform. Now, leading romance publisher Avon Books is piloting a free Facebook app, AvonSocialReader.com, which will give readers the chance to read excerpts from Avon’s latest books, share their favorites with friends, and discover new content based on what their friends are reading. Up to 20 percent of each book will be available to read, and once a book is browsed in the app, a person can choose to have that book show up in their News Feed or timeline for friends to see. There will also be clickable buy links to DRM-free editions of the selected Avon books from allromanceebooks.com. Consumers can also choose to purchase DRM-enabled versions of the books at other online retailers.
A recent online consumer survey indicated that romance readers are highly active in the digital arena, purchasing e-books and sharing information via social channels. Many of the respondents pointed to Facebook as being the center point of their social/digital sharing world. “Many are using apps to share the news stories that they are reading online instantly with their friends,” says Liate Stehlik, Senior Vice President and Publisher of William Morrow and Avon Books. “The recent word-of-mouth phenomenon surrounding Fifty Shades of Gray confirms that women are talking about the books they are reading in equal measure. Thus, Avon worked to create a simple way for friends to connect on Facebook over the books they are most passionate about.”
She continues, “The Avon Social Reader is a fun, user-friendly way for readers to sample an interesting mix of excerpts posted to this Facebook app every month, and then virally spread the news about what they are reading via social media.”
Partnering with allromanceebooks.com allows Avon, for the first time, to offer a DRM-free option to their authors and readers, “a publishing capability many of them had asked us to pursue,” Stehlik says. The files can be delivered as secure Adobe ePub -book editions. Bestselling author Tessa Dare expresses her excitement, saying, “I know that DRM can be a frustration for honest, paying readers who just want to purchase and read books on their preferred devices. Avon's experiment will help me reach a new segment of the digital readership.” New York Times bestseller Cathy Maxwell says, “I'm excited that readers will now have a new way to get the inside scoop on our books – and what a great, easy way to share with all of their friends on Facebook!”
The Avon Social Reader is intuitive and easy to use. Fully integrated within Facebook Platform, the app enables readers to flip from status updates to a book excerpt that a friend is reading with one quick click. The more they use the app and interact, the better it gets.
The Avon Social Reader will be launched out via Facebook today, with excerpts and buy links for the following titles:
AVON SOCIAL READER, page 2
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About HarperCollins Publishers HarperCollins, one of the largest English-language publishers in the world, is a subsidiary of News Corporation (NYSE: NWS, NWS.A; ASX: NWS, NWSLV). Headquartered in New York, HarperCollins has publishing groups around the world including the HarperCollins General Books Group, HarperCollins Children's Books Group, Zondervan, HarperCollins UK, HarperCollins Canada, HarperCollins Australia/New Zealand and HarperCollins India. HarperCollins is a broad-based publisher with strengths in literary and commercial fiction, business books, children's books, cookbooks, mystery, romance, reference, religious and spiritual books. With nearly 200 years of history HarperCollins has published some of the world's foremost authors and has won numerous awards including the Nobel Prize, the Pulitzer Prize and National Book Award, the Newbery Medal and the Caldecott. Consistently at the forefront of innovation and technological advancement, HarperCollins is the first publisher to digitize its content and create a global digital warehouse to protect the rights of its authors, meet consumer demand and generate additional business opportunities. You can visit HarperCollins Publishers on the Internet at http://www.harpercollins.com.
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