We’re preparing to revolutionize fashion again, as Mr. Saint Laurent did in the Sixties.
(PRWEB) October 11, 2012
Rodeo Drive Resale (http://www.shoprdr.com), premier reseller of 100% authentic Louis Vuitton bags, David Yurman jewelry, keeps luxury lovers up-to-date on the latest happenings at Yves Saint Laurent as creative director Hedi Slimane prepares to rebrand the iconic fashion house.
“We’re preparing to revolutionize fashion again, as Mr. Saint Laurent did in the Sixties,” YSL president and CEO Paul Deneve was quoted as saying in a story posted on Fashonista.com. Deneve believes in the 44-year-old designer and his plans for YSL. “Hedi has set very high standard and expects people to meet them. He has such a clear vision, from day one, about where he wants to go.”
Late September saw the unveiling of Slimane’s first advertising image for YSL. The ad features shirtless musician Christopher Owen in homage to Yves Saint Laurent’s nude fragrance ad from 1971. Although there is no actual clothing in the ad, a YSL spokeswoman told fashion journal WWD that the Owens ad is just one of 15 different images.
Earlier this year, Yves Saint Laurent received a wave of criticism after unveiling the new Saint Laurent Paris logo, a rebranding of its ready-to-wear collection, earlier this summer. Dropping the word “Yves” and the label's monochrome logo of interlocking YSL letters, the company was bashed for what some saw as a design unfit to be associated with the prestigious Saint Laurent name.
“It is interesting to see how much reaction this retro branding has created,” Vanity Fair reported Sliman as saying. A former creative director for Christian Dior, Slimane explained that he felt the best way to move the brand forward was by honoring its spirited past.
“I went back to 1966 -- just before the events of 1968 [when 11 million workers revolted against then-President Charles de Gaulle -- the largest general strike ever recorded], but the awakening of youth was in the air, and Yves Saint Laurent wanted to dissociate himself from the clientele of haute couture and embrace this new generation.”
In late July, the label’s Facebook page became a town hall meeting of sorts, with disgruntled YSL lovers expressing their distaste for the new logo.
“I think this is a slap in the face of one of the greatest designers [that] will ever walk this earth,” wrote one unhappy fan of the tiny white Saint Laurent Paris lettering. “Yes, this was originally what he named his company but the fact that they’re changing it back and removing his first name [post death] just seems straight up disrespectful.”
Slimane, who plans to continue working as a photographer in addition to his role as creative director of YSL, is due to show his first runway collection for Saint Laurent on Oct. 1.
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