Times Square Venue Uses Vantage LED Sign to Provide Unique Haunted Halloween Experience in New York City...Year Round

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Times Scare, a year-round haunted house and themed bar located in downtown New York City, is using an LED sign manufactured by Vantage LED to promote their unique brand of fun foot traffic in the Times Square district.

Times Scare, Times Square, NY

“The customer support was absolutely amazing - so good it was scary!” Ira Freehof, Managing Partner for Times Scare.

Visitors to the Times Square district in New York City expect to find a variety of venues and attractions, but there is one unique attraction that may surprise even the most experienced tourist.

Times Scare, located at the corner of 42nd and 8th, is a year-round haunted house attraction that features two themed bars, a full menu at the “Crypt Cafe”, nightly magic shows by Dan Sperry, and other themed shows by a host of performers and off-broadway groups.

“The building is one of the most haunted in the nation.” said Ira Freehof, Managing Partner for Times Scare, “We want to bring this to the public in a unique way by providing the restaurant, bar, theater and entertainment in addition to the Haunted House experience...year-round.”

Being in the Times Square district, integrating a full color LED sign into their storefront was a natural choice for local on-site promotion.

“We got an LED sign because it’s the best way to show all that we have to offer, in an eye catching way.” explained Freehof, “The sign offers the flexibility and ease of being able to tailor the displays to our specific needs, by specific times.”

They found an LED sign distributor in 2011 who promised a great product and reliable operation. They ordered the sign and were able to get it produced and delivered in a matter of weeks, an exceptional time period for the LED sign industry. The sign was delivered in October and installed shortly thereafter.

“The installation was as smooth as blood pudding.” said Freehof.

In late July of 2012, the venue was hosting a new live show “Silence! The Musical” an award winning parody of “The Silence of the Lambs”. Unfortunately, the media technician who would normally produce the content for the LED sign was out of the country. Mr. Freehof tried to locate the distributor for help, but found that they were no longer in business.

Fortunately, Mr. Freehof discovered that the sign was manufactured by Vantage LED, a California based LED sign manufacturer who takes pride in offering the best customer service and support in the market. He put a call into the main office in Corona, CA and was soon working with the support staff on getting the promotional content created and up on the sign immediately.

“They really went the extra mile.” he said “The customer support was absolutely amazing - so good it was scary!”

Vantage LED has been manufacturing LED signs since 2003. While initially focused on the OEM markets, they have seen significant growth over the years in their commercial dealer network and recently implemented a new “Powered by Vantage” Program focused on this network, while still maintaining a strong foothold in the OEM arena.

“We are excited about the growth of Vantage LED and the ability we have to help organizations like Times Scare continue to provide dynamic and spectacular content to the public.” said Paul Martin, Director of Marketing for Vantage LED.

Mr. Freehof continues to work with the factory through a new distributor as they get ready for the Halloween season in October, a busy time for any venue that hosts a haunted house. He reported that Vantage LED’s LightSpeed Media software, the performance and reliability of the sign, and the customer support have been above board, and quickly recommends Vantage LED to anyone looking for a high quality LED sign.

“I would recommend a Vantage LED sign to others because it really works! The sign is eye appealing, easily customizable and attracts new customers every day.”

Whether it’s eating at the cafe, drinks at the bar, or enjoying one of the many live shows, Times Scare will be a unique and fun experience for anyone willing to try something different. By teaming up with Vantage LED, Times Scare promotes their unique attraction to the public reliably, in high resolution full color. They are happy with the sign and look forward to the long term advertising benefits it provides. This experience demonstrates how important it is to have a true partner, not just a manufacturer, when investing in an LED sign for any organization, haunted or otherwise.

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Paul Martin
Vantage LED
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