Online Advertising Expenditure Overtakes Print In Australia

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According to a report by the Commercial Economic Advisory Service Australia (CEASA) online advertising has exceeded newspaper advertising for the first time. Samuel Junghenn founder of Think Big Online comments that it was just a matter of time with the increased usage of the internet in daily lives.

We’re finding that more and more business owners are becoming savvy to internet based advertising methods. I am predicting that this kind of strong growth in online advertising will continue, as it’s easy to track returns.

According to a report by the Commercial Economic Advisory Service Australia (CEASA) online advertising has exceeded newspaper advertising for the first time. Samuel Junghenn founder of Think Big Online comments that it was just a matter of time with the increased usage of the internet in daily lives.

The report says $1.63 billion was spent online in the first half of 2012 while just $1.5 billion was spent on newspaper advertising. In addition online spending was only just behind free to air television advertising with $1.65 billion being spent.

“This is the strongest indication yet that there is a dramatic swing to web based lead and customer generation methods. It’s more important than ever to have an active, engaged and converting online presence.” Said Samuel Junghenn.

The report wasn’t all positive though, as it predicted that the total advertising expenditure for the first half of 2012 was $6.745 Billion which is down 0.4% on the same period last year. Despite this though the expenditure in online advertising grow by more than 30% for the same period.

“We’re finding that more and more business owners are becoming savvy to internet based advertising methods. I am predicting that this kind of strong growth in online advertising will continue, as it’s easy to track returns. Not only that but it offers one of the quickest ways to generate new leads in a controlled environment.” Said Mr Junghenn.

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Alisa Phanchalad