Produce Suppliers and Retailers Expand Partnership during Breast Cancer Awareness Month

Pink Ribbon Produce, a unique retail program committed to the fight against breast cancer, will return this October to more than 500 Harris Teeter, Meijer and Price Chopper stores. The educational fundraising program, managed by AugustineIdeas, partners the three grocery retailers with produce suppliers to raise money for the National Breast Cancer Foundation, Inc .® (NBCF). Stores will direct shoppers to the participating produce suppliers with a Pink Ribbon Produce icon on posters and point-of-sale signs at the product. In addition to buying selected products to support NBCF, customers can text “Pink HT” for Harris Teeter, “PINK M” for Meijer or “Pink PC” for Price Chopper to 80077 to make a donation.

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Pink Ribbon Produce Header Logos

Pink Ribbon Produce Header Logos

Pink Ribbon Produce gives everyone a tangible way to make a difference, while helping to fund treatments and research for a cure.

Roseville, Calif (PRWEB) October 03, 2012

Pink Ribbon Produce, a unique retail program committed to the fight against breast cancer, will return this October to more than 500 Harris Teeter, Meijer and Price Chopper stores. The educational fundraising program, managed by AugustineIdeas, partners the three grocery retailers with produce suppliers to raise money for the National Breast Cancer Foundation, Inc .® (NBCF). Stores will direct shoppers to the participating produce suppliers with a Pink Ribbon Produce icon on posters and point-of-sale signs at the product. In addition to buying selected products to support NBCF, customers can text “Pink HT” for Harris Teeter, “PINK M” for Meijer or “Pink PC” for Price Chopper to 80077 to make a donation.

“Pink Ribbon Produce brings together grocery retailers, produce partners and consumers to support a cause that directly impacts one in eight women across the United States,” said Debbie Augustine, chief executive officer of AugustineIdeas. “This program gives everyone a tangible way to make a difference, while helping to fund treatments and research for a cure.”

In June 2011, Ronna was first diagnosed with DCIS, stage 0 breast cancer. DCIS stands for ductal carcinoma in situ and is the most common type of non-invasive breast cancer. In late July 2011, she had a bilateral mastectomy and reconstructive surgery. After the doctors found other cancerous tumors in her lymph nodes, she began four rounds of chemo therapy, once every three weeks. She then started six weeks of radiation, 28 treatments, in November 2011. More than a year after the diagnosis, Ronna is doing much better, and with the help and support she received through the National Breast Cancer Foundation continues her journey with her breast cancer now in remission.

Through various fundraising activities, including Pink Ribbon Produce, NBCF provides funding for research, educational programs and mammograms to women across the country.

Produce partners supporting this year’s Pink Ribbon campaign include:
Produce Supplier - Product - Retailer(s)
Alpine Fresh, Inc. - Asparagus - Harris Teeter
Andrew & Williamson Fresh Produce - Roma Tomatoes - Meijer
Beachside Produce, LLC - Broccoli - Harris Teeter
Bushwick Potato Commission - Potato - Price Chopper
CH Robinson - Melons, Tropicana Mangoes and Tomorrows organic fruits and vegetables - Price Chopper
Country Fresh, Inc. - Fresh Cut Fruit - Harris Teeter
Del Monte Fresh Produce N.A. Inc. - Fresh Pineapple - Price Chopper
DNE - DNE Citrus - Meijer
Dole Fresh Fruit Company - Pineapple - Harris Teeter
Dole Packaged Salad - Packaged Salad - Meijer
Earthbound Farm - Organic Salad - Harris Teeter
Fowler Packing - Grapes - Price Chopper
Fresh Express - Salad - Harris Teeter
Gourmet Trading - Asparagus - Price Chopper
Gurda Gardens - Onions - Harris Teeter
Highline Mushroom - Mushrooms - Meijer
Hines Nut Company (S&T Brokerage) - Nuts - Harris Teeter
Mastronardi Produce - SUNSET® Campari®
Cocktail Tomatoes - Meijer &
Price Chopper
Naturally Fresh, Inc. - Dressing - Harris Teeter
NatureSweet - Cherubs - Meijer
NewStar Fresh Foods, LLC - Bagged Spinach - Meijer
Paramount Citrus - Oranges - Meijer
Santa Cruz Berry Farming Co. - Strawberries - Harris Teeter
Santa Sweets (C/O Procacci Brothers) - Grape Tomatoes - Price Chopper
Southern Specialties - Fresh Beans & Asparagus - Meijer
Sunlight International Sales, Inc. - Grapes - Harris Teeter
The Dole Food Company - Dole Salad - Price Chopper
Turbana - Bananas - Price Chopper
Westmoreland - TopLine Brand Tomatoes - Meijer

For more information about Pink Ribbon Produce, visit http://www.pink-ribbon-produce.com.

Harris Teeter
Harris Teeter Inc., with headquarters in Matthews, N.C., is a wholly-owned subsidiary of Harris Teeter Supermarkets, Inc. (NYSE: HTSI). Harris Teeter is the 24th largest supermarket in the U.S. with 2011 sales of $4.29 billion. The regional grocery chain employs approximately 25,000 associates and operates stores in North Carolina, South Carolina, Virginia, Georgia, Tennessee, Maryland, Delaware, Florida and the District of Columbia.

Meijer
Meijer is a Grand Rapids, Mich.-based retailer that operates 199 supercenters and grocery stores throughout Michigan, Ohio, Indiana, Illinois and Kentucky. As a pioneer of the “one-stop shopping” concept, Meijer stores have evolved through the years to include expanded fresh produce and meat departments, as well as pharmacies, comprehensive electronics departments, garden centers and apparel offerings. Additional information on Meijer and the ability to shop for more can be found at http://www.meijer.com. Follow Meijer on Twitter @Meijer or become a fan at http://www.facebook.com/meijer.

Price Chopper Supermarkets
Based in Schenectady, NY, the Golub Corporation owns and operates 130 Price Chopper grocery stores in New York, Vermont, Connecticut, Pennsylvania, Massachusetts and New Hampshire. The American owned, family managed company prides itself on longstanding traditions of innovative food merchandising, leadership in community service, and cooperative employee relations. Golub’s 23,000 teammates collectively own 52% of the company’s privately held stock, making it one of the nation’s largest privately held corporations that is predominantly employee owned. For additional information, visit http://www.pricechopper.com.

About the National Breast Cancer Foundation, Inc.®
Recognized as one of the leading breast cancer organizations in the world, the National Breast Cancer Foundation's (NBCF) mission is to save lives through early detection and to provide mammograms for those in need. A recipient of Charity Navigator's highest 4-star rating for eight years, NBCF provides women "Help for Today...Hope for Tomorrow®" through its National Mammography Program, Beyond The Shock®, Early Detection Plan, MyNBCF online support community, and breast cancer research programs. For more information, please visit http://www.nbcf.org.

AugustineIdeas
AugustineIdeas is a nontraditional global agency with 16 years of experience providing branding, digital strategy, creative services, social media marketing, public relations, graphic design, shopper marketing and retail activation to clients in a diverse range of industries. The firm is one of the largest and most competitive in Northern California and has more than 40 employees. For more information, visit http://www.augustineideas.com/ or follow us on Twitter at @AugustineIdeas.


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