Napa, CA (PRWEB) October 17, 2012
Napa Valley Wine Train, a distinguished dining destination in Napa, California, has launched mobile keyword campaigns using Trumpia’s multi-channel marketing solution to increase mobile user opt-in rates and attract more guests.
Napa Valley Wine Train has been able to capture over 5,000 total mobile numbers within the first few months of running their pilot programs, and the number is growing daily. In addition, the Train’s on-board mobile raffle campaign regularly draws in up to 55% of all diners. Wine Train runs two separate mobile keyword campaigns simultaneously to maximize customer subscription opportunities. With the data they collect, Wine Train is able to send targeted, promotional messages to bring in more repeat business and spark word-of-mouth marketing.
For its monthly public giveaway, Napa Wine Train set up the mobile keyword “WINE” and advertised it on their website and various print publications including SF Examiner, LA Magazine, and OC Weekly. Interested diners are able to text in the keyword for a chance to win two free tickets for the “Gourmet Express” Wine Train experience, valued at $109 per ticket.
The on-board mobile raffle campaign is available exclusively for guests on board the train. During an initial “welcome” presentation, diners are informed about the raffle and encouraged to text in the keyword “CHARD” for a chance to win a wine tasting for two at their on-board tasting bar. Winners for both mobile keyword raffles are selected at random.
With Trumpia, Napa Valley Wine Train was able to substantially increase customer sign-ups beyond their previous contact collection methods, which was limited to manual concierge services.
“We are very pleased with the number of customer opt-ins we’ve been getting, and our guests are having a lot of fun with the raffles,” said Ryan Neergaard, PR and Media Coordinator of Napa Valley Wine Train. “Trumpia offers a great software at a competitive price, but more importantly, we’ve been able to see measurable results.”
“Napa Valley Wine Train has been a model example of how businesses of all types and sizes can benefit from Trumpia’s All-In-One marketing software,” said Ken Rhie, CEO of Trumpia. “It’s wonderful to see how they’ve been able to engage their guests with these campaigns and grow their business.”
About Napa Valley Wine Train
The Napa Valley Wine Train is one of the most unique dining experiences in the world, providing a relaxing three-hour, thirty-six mile round-trip journey from the historic town of Napa, through one of the world's most well-known wine valleys to the quaint village of St. Helena, and back. The tracks run through the heart of the world famous wine region. During the three hour journey, guests can see five towns; Napa, Yountville, Oakville, Rutherford, and St. Helena; and numerous wineries through the large picture windows on board. For more information, visit http://www.winetrain.com
Trumpia is the only All-In-One multi-channel marketing and messaging platform that gives businesses and organizations an advantage for greater reach by incorporating SMS and MMS text, email, voice broadcast, chat, and social media. For the same price that other providers charge for a stand-alone email or mobile marketing solution, businesses can leverage Trumpia's multi-channel technology that integrates every popular messaging channel with the most comprehensive set of mobile marketing features in the industry today. In doing so, Trumpia allows businesses and organizations to orchestrate a coordinated cross-channel marketing strategy through a single, web-based system to dramatically increase response rates, brand awareness and return on investment.
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