The market for digital reading appears to be gaining momentum
Foster City, Calif. (PRWEB) October 03, 2012
Schools.com, a digital resource for education, recently released an infographic, “The Rise of e-Reading” exploring how e-books could be on their way to replacing both conventional hardback and paperback books.
In the United States alone, more than 43 percent of people are going digital, with worldwide sales of e-Readers topping 14.7 million in 2011. According to the study, 62 percent of users own an Amazon Kindle, followed by the second most popular e-Reader, the Barnes & Noble Nook. Increasing product sales may be an early indicator that paper books could become an endangered species.
“The market for digital reading appears to be gaining momentum,” shared Michelle LaFrance, spokesperson for Schools.com. “We’re even seeing education move in a digital direction. For example, California is on track to pass a bill that provides college students with access to free digital textbooks.”
Even as e-Readers continue to grow in popularity, many readers are not ready to ditch their paperbacks. The traditional vs. e-Reader debate has supporters on both sides: e-Readers note books are easier read in bed, while traditionalists say e-Readers make it difficult to read to kids.
“We’re also seeing digital trends shift between the generations,” continued LaFrance. “Since Millennials have grown up with new media and personal electronic devices, it’s not surprising they are drawn to multi-purpose devices like mobile devices to read digitally, whereas baby boomers prefer to read on single-purpose e-Readers.”
Schools.com is a definitive source for education, connecting current and prospective students with the right information, people and schools to help them advance in life. Featuring in-depth sections with faculty interviews, campus tours and national education news, the site aims to be a hub for higher education topics and trends. Schools.com is owned and operated by QuinStreet, Inc. (NASDAQ: QNST), one of the largest Internet marketing and media companies in the world. QuinStreet is committed to providing consumers and businesses with the information they need to research, find and select the products, services and brands that meet their needs. The company is a leader in visitor-friendly marketing practices. For more information, please visit QuinStreet.com.
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