New York, New York (PRWEB) October 03, 2012
The fall arts conference season is starting, and Patron Technology executives have appearances at the two biggest events. Founder and CEO Eugene Carr will share his expertise at the Fall 2012 Arts Reach National Arts Marketing, Development & Ticketing Conference, Next Generation Strategies – Are You In?, when Patron Technology presents the opening Morning Intensive, “From the Smallest to the Largest: Cutting-Edge Marketing for All Arts Organizations,” from 9:00 AM–12:00 PM on Friday, October 12th, 2012. Mr. Carr will host the first session of the morning on October 12th, from 9:00–9:45 AM, Arts Patrons Online: Five Powerful Trends Affecting All Arts Marketers, and he will share an update on arts patron trends in online usage based on a survey conducted in March 2012, comparing that to similar surveys done since 2007. Arts Reach National Arts Marketing, Development & Ticketing Conference is being held October 12-14, 2012 at the Millennium Biltmore Hotel in Los Angeles, CA.
Patron Technology Product Manager Michelle Paul will be speaking at NAMP, the National Arts Marketing Project Conference, on Saturday, November 10th, 2012 in an afternoon session from 2:15 – 3:30 PM, titled We ARE the New Audience: Empowering Next-Generation Marketers to Reach Next-Generation Patrons. Sharing the stage are Sarah Benvenuti, Director of Development of The Civilians; Robert Gore, Program Outreach Coordinator, Theatre Development Fund; Katherine Mooring, Vice President Capacity & Community Engagement, Charlotte Arts & Science Council; and Kaysi Winsman, Chair of Membership Initiatives Team, Young Affiliates of the Mint Museum. National Arts Marketing Project Conference is being held November 9-12, 2012 at the Westin Charlotte Hotel in Charlotte, NC.
In his “Wired for Culture” blog, Mr. Carr posted recently: “In an industry in distress, why isn’t technology front and center as part of the discussion? And if technology is driving innovation at every level of the corporate world, why aren’t more arts leaders embracing technology that helps them cut costs, market better, and run more efficiently.” Patron Technology’s presence at Arts Reach and NAMP this fall, as well as other scheduled conferences in 2012 and 2013, will be an important factor in answering these questions.
ABOUT PATRON TECHNOLOGY: Patron Technology strives to revolutionize the arts industry by offering world-class customer relationship management (CRM) and e-mail marketing technology. Founded in 2001 by Eugene Carr, the New York City-based company is the leader in e-marketing technology for arts and non-profit organizations. The company’s PatronMail e-mail service is used by arts and cultural clients in all 50 states and eight countries overseas. Its PatronManager CRM system, launched in 2010, was developed in partnership with salesforce.com and the Salesforce Foundation and has more than 300 clients. PatronManager is a 100% cloud-based system that integrates box office ticketing, development, marketing, and staff collaboration, enabling organizations to put all their vital customer information in one place, accessible by the entire staff. With PatronManager CRM, organizations can sell more tickets, target their marketing and fundraising efforts more effectively, provide better customer service at the box office and beyond, and make their organization more efficient. Patron Technology is dedicated to educating the non-profit community about e-marketing. In the spring of 2011, Eugene Carr (CEO) and Michelle Paul (Product Manager) co-authored and published the book Breaking the Fifth Wall: Rethinking Arts Marketing for the 21st Century. In addition, the company presents a regular schedule of live e-marketing seminars across the country, monthly e-mail newsletters, blogs, and live educational webinars.
ABOUT EUGENE CARR Eugene Carr is the CEO and founder of Patron Technology, LLC, a New York City-based company and Salesforce Channel Partner. In 1994, he pioneered online event ticketing for the arts when he founded CultureFinder.com. In 2001, he launched Patron Technology’s first flagship product, PatronMail, and in 2010, he launched PatronManager CRM, Patron Technology’s newest flagship product. Mr. Carr’s latest book Breaking the Fifth Wall: Rethinking Arts Marketing for the 21st Century, was published in April 2011.
ABOUT MICHELLE PAUL: Michelle Paul, Product Manager for Patron Technology, oversees the technology development of PatronManager CRM and PatronMail. She is the co-author of Breaking the Fifth Wall: Rethinking Arts Marketing for the 21st Century, published in April 2011. Michelle has led seminars on arts marketing since 2008, including sessions at INTIX and Arts Reach as well as multi-city seminar tours in the United States and Spain. Michelle is an ELNYA Fellow for 2011-2012 and holds a B.A. from Wesleyan University.