But it is no longer enough to solely focus on being present on these social networks, you must also proactively monitor them to effectively utilise the service and make sure you are kept at the forefront of your industry.
(PRWEB UK) 1 October 2012
SEO.org.uk is an online promotions agency specialising in Search Engine Optimisation services. Following the increasing importance and popularity of social media networks, the team of search experts at SEO.org.uk has announced their social media monitoring tips.
A member of the team at SEO.org.uk shares her thoughts on the issue:
“Anyone in the SEO or web-based business will be well aware of the importance and value of social media. But it is no longer enough to solely focus on being present on these social networks, you must also proactively monitor them to effectively utilise the service and make sure you are kept at the forefront of your industry.”
Top tips to social media monitoring:
- Risk management- With the ever-changing nature of social networks, you must ensure that you have a risk management strategy in order to swiftly combat issues should they arise.
- Competition- It would be silly to not monitor how and what your industry competitors are doing and saying on social media- after all it’s free, quick and easy to do.
- Public Relations- Social media can be used as a listening device for opportunities that you can take advantage of and use to increase your brands awareness and audience.
- Tool up- There are plenty of tools online to aid you in your social media monitoring- both free and paid-for tools. Software like Hootsuite, TweetDeck, Google Alerts etc are great free tools and if you wish to pay, then Trackhur and Viralheat are good cheap tools. If you’re looking to spend a little more, then Radian6 and Synethesio offer comprehensive features and solutions.
Seo.org.uk is an Essex-based company with the aim of bringing effective yet affordable online marketing services to companies from all industries and backgrounds. The company offers a huge range of services including search engine optimisation, Pay Per Click account management, social media marketing and website design.