HealthplansNY Announces The Answer To The Small Business Owner’s Frustration With The High Cost of Health Insurance

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HealthPlansNY, a group benefits provider owned and operated by Bill Behr and Jay Gerlitz have released a Free Report entitled “The 5 Deadly Sins Business Owners Make With Group Health Insurance and How to Avoid Them Like The Plague.” The report reveals common health insurance planning mistakes that many business owners make - how to fix them and how to save money.

Rising health insurance premiums remain a major problem for small business owners despite vows from politicians promising that Healthcare Reform would reign in insurance companies rate hikes. A quality health plan is essential for an employer to attract and retain quality employees but nowadays offering a health plan has become a business owner’s 2nd highest expense after his or her payroll.

Health insurance premiums have become a major factor in every company’s budget, but some business owners continue to do the same things they have always done in the past, while expecting different results.

“I think business owners are very serious about trying to reduce their health insurance premiums,” says Jay Gerlitz of HealthplansNY, “but one common mistake we see very often is that employers will choose a health broker because of a relationship that may be advising them on their personal insurance or their business accounts."

"While these relationships might have good intentions, they rarely have the experience or expertise to navigate through the complexities of group health insurance, especially with the numerous changes over the years. If an employer really wants to get serious about controlling their premiums, they should consider hiring an expert in the health care field, not a generalist.”

“The 5 Sins of Group Health Insurance will hopefully help business owners identify common health insurance planning mistakes that we’ve witnessed over the years, correct them and ultimately reduce their premiums,” says Bill Behr. “Even though the report was written in a lighthearted tone, it’s still serious enough to make every business owner think twice before they hire a health broker or before they renew their health insurance plan.”

To download the free report please visit

About HealthPlansNY: HealthPlansNY was established to enable small-business owners to take control of spiraling health-insurance and supplemental-benefits costs. With a combined 35+ years’ experience, the principals of HealthPlansNY work with clients across New York, New Jersey and Connecticut to reduce insurance costs and provide comprehensive coverage for small-business owners. For further information about HealthPlansNY, please visit them online at

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Bill Behr
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