CRM Startup X2CRM Releases X2CRM 2.0 Professional Edition

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X2CRM Professional Edition version 2.0 is a next generation, high-performance sales force application.

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"With X2CRM 2.0, we only include features that sales and marketing professionals need."

-John Roberts, Founder and CEO of X2Engine, Inc.

X2CRM today announced the general availability of X2CRM Professional Edition version 2.0, a next generation, high-performance sales force application. Designed for speed and flexibility, X2CRM’s purpose built compact design eliminates the complexity of traditional monolithic CRM systems, allowing sales and marketing professionals to easily accelerate sales force productivity while lowering costs.

“After 18 months of development and with over 2,000 unique installations across 115 countries, we are incredibly excited to release our first commercial edition. With X2CRM 2.0, we only include features that sales and marketing professionals need. By keeping the system compact yet flexible, our goal is for X2CRM to be the fastest sales force application on the planet,” said John Roberts, founder of X2Engine. “And, with both cloud and on-premise / downloadable versions, X2CRM is a great value.”

X2CRM 2.0 Key Features:
Web 2.0 Speed Optimized User Interface
Web and Facebook Lead Capture Form Designer
Newsletter Generator
Lead Nurturing, Scoring and Intelligent Routing
Contact Activity Management
Sales Process Workflow Engine
Email Correspondence
Product and Sales Quotes
User Profile Pages and Activity Streams
Custom User Role Designer
Field Security, Roles and Sales Teams
Visual Form Editor for Admins
Reporting Dashboard
iPad and Mobile Apps
Run in the Cloud or on your Servers

Selected Features

Web Lead Capture
X2CRM allows both sales and marketing professionals to easily create web lead capture forms in a graphical form editor. Web lead forms can be versioned, tagged with special attributes and customized with user specified colors and font styles. The editor generates special, embeddable HTML that users can paste into their website, similar to a Youtube video.

Email Marketing
X2CRM’s Marketing module allows users to easily create contact lists, write an email promotion and then send it to the selected contacts. All emails are trackable, showing if the recipient opened or unsubscribed. Campaigns work with X2CRM’s email server or with third party email applications.

The Newsletter module is both a web capture and email newsletter generator. With a website newsletter sign-up widget, names and email addresses are collected. Newsletters can easily be written and sent to this newsletter list, and interested recipients can be converted into contacts. Newsletters are a great method for establishing relationships with hesitant prospects.

Contact Management
With X2CRM’s ultra fast, Web 2.0 user interface design, sales force professionals can quickly navigate larger contact lists, send emails, create product quotations and manage contacts through custom sales processes workflows.

Included in the Professional edition is a custom report grid and chart builder. Sales and Marketing professionals can create, save and share custom reports from any module in the system, including everything from user activity and lead status to sales pipeline forecasting.

Special attention has been paid to keeping X2CRM compact in design. However, there are times when customizing the application to specific business requirements allows companies to create an advantage. X2Studio is a completely visual customization administration tool, that allows administrators to modify any module in the system. This includes adding or removing fields, changing page layouts and creating completely new modules from scratch. All without any programming knowledge.

Run Anywhere
X2CRM is designed for today’s open cloud. Available in both cloud and on-premise / downloadable versions, X2CRM puts the customers in complete control of their data.

About X2CRM
X2CRM of Santa Cruz, California, was founded in 2011 by John Roberts, a SugarCRM co-founder and Customer Relationship Management software entrepreneur. The company provides software and cloud hosting services for X2CRM, a next generation open source, sales management system. X2CRM has been installed on over 2,000 public and private cloud servers across 115 countries.    

X2CRM is headquartered in beautiful Santa Cruz, California, a short 40 minute drive from San Francisco International Airport. For a live demonstration, a detailed feature list and screenshot and video library please visit X2Engine CRM takes advantage of the latest open source software including Apache, PHP, MySQL and Linux (LAMP).

For more information, visit

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