(PRWEB UK) 2 October 2012
Victor® Pest, the pest control brand of the Woodstream Corporation, has now launched its online business in the UK with further plans to expand across Europe.
Victor® is recognised as a world leader in the rodent control category and has been a trusted brand name since 1890.
Victor® revolutionised the rodent control market 100 years ago with the invention of the spring-based Victor® Mouse Trap. Today, the brand continuously strives to manufacture innovative, quality products that keep your family and business safe from the dangers rodents pose.
The Group chose the UK as the next base in its strategic expansion across Europe because it has already enjoyed strong links with the country and because of the natural cross-over in language. However, the company does have ambitious plans for expansion across Europe, with separate sites in France and Germany expected to launch later this year.
Simon Ragdale, MD, Woodstream Europe said: “The expansion has been some time in planning and we are extremely pleased to announce our launch into the UK. Having led the way in rodent control in the US it is a natural move to expand into the UK. The need to eradicate unwanted pests from our homes is global, but the similar varied climate conditions means our products are especially suited to the European market”.
Victor® Pest UK has headquarters in Rutland, and the business is responsible for establishing its position as leading manufacturer and retailer of home and industrial use pest control devices. The diverse product range from simple snap traps to sonic repellents for mice, rats and other small animals will also include the number one selling mouse trap in the world.
The site http://www.victorpest.co.uk also features a learning centre, providing comprehensive information and advice on commonly asked questions such as Identifying your pest problem, Pest-proofing your home and Tips and strategies for effective pest removal.
The site also contains links to Victor’s Facebook page and allows users the option to sign up to an e-newsletter, enabling them to keep informed about the latest product range as well as keeping updated with the latest news from the business. There is also an attractive Victor® Pest Reward Point Programme, gaining points for signing up, reviewing the site, shopping and other promotional activity. The points can be used to purchase products on the website.
Simon Ragdale also commenting on the site said: “ We’ve tried to provide plenty of images as well as video guides helping customers to see the products in action before they buy. We’ve also spent a lot of time creating content to help the customer find out the best types of trap and to answer any questions they may have to make sure they get the best product for their needs and to make what can be a distressing time as easy as possible”.