SpecialChem launches a complete line of Advertising services

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SpecialChem announced today the launch of a range of advertising services enabling companies having communication needs to target the world’s largest and most profiled on-line network dedicated to Chemicals and Materials. The newly available services include several types of Display advertising, customized newsletters insertions, e-Mailshots, Webinars and enhanced product insertion in SpecialChem Product Selectors.

SpecialChem announced today the launch of a range of advertising services enabling companies having communication needs to target the world’s largest and most profiled on-line network dedicated to Chemicals and Materials. The newly available services include several types of Display advertising, customized newsletters insertions, e-Mailshots, Webinars and enhanced product insertion in SpecialChem Product Selectors.

“Over the past 10 years, advertisers and agencies working in the chemical industry have repeatedly inquired how they could gain access to our community. But we could not serve them, as we were exclusively offering Commercial Acceleration services for differentiated chemicals, in the form of multi-year Programs. These Commercial Acceleration Programs include our highly skilled teams of digital marketers and call center specialists to manage a complete funnel, and commit on business results” explains Christophe Cabarry, SpecialChem Founder and CEO. “We are excited to now offer a full range of simpler but still highly effective tools for their entire on-line communication needs including:

  • both inbound and outbound e-marketing,
  • a range of highly targeted to industry-wide blast campaigns,
  • a combination of brand awareness, education and lead generation processes”.

Cabarry further states “Advertising services are a perfect complement to our historical services. We can now serve new populations like machine or equipment manufacturers, service providers, B2B marketing agencies, smaller companies and more generally all chemical and material companies for all their products. They can have access to our highly profiled global annual traffic of more than 3.2 million unique visitors looking for chemicals and materials”.

The newly created Advertising Business Unit of SpecialChem will be run by Aurélien Gil. “Aurélien has proven in his highly successful career at DELL and William Reed Business Media that he is among the best B2B Digital Marketing experts of the industry. He has already brought SpecialChem a unique knowledge that is specific to advertising services both in terms of market needs and product creation” says Cabarry.

“When joining SpecialChem I was amazed by the size, quality and depth of their member community, but also by the quality of such unique tools as the Product Selectors that are benchmarks in the industries served” says Gil. “These are fantastic assets made available to advertisers. Indeed, 2012 marketers need to combine the efficiency of inbound marketing allowing to efficiently detect customers in search mode and outbound marketing reaching exactly the target they need with their message. SpecialChem is in a unique position to offer both, with an unmatched level of performance and delivering great ROI.”

For more details about SpecialChem Advertising services:
http://www.specialchem.com/advertising.aspx

About SpecialChem
SpecialChem accelerates Technology and Business Development in Chemicals and Materials. Since the year 2000, our teams of industry experts have created the world's largest online professional network dedicated to chemicals and materials. This network includes more than 500,000 engineers, formulators,
product developers, marketers, applicators and brand owners across the globe. Through our vertical industry websites, these professionals have unlimited access to content and services dedicated to Product Selection, Innovation Watch, On-line Trainings and Open Innovation. Our network of profiled members plus the visits of more than 3.2 million professionals per year to our websites are unique assets for chemicals and materials suppliers in search of Commercial Acceleration (launching new technologies / new products, penetrating new applications / new geographies or extending their market reach) and for professionals in Open Innovation scouting new technologies or looking for out-licensing opportunities that are related to chemicals and materials.

Contact:

Aurélien Gil
VP Advertising Services
advertising-launch(at)specialchem.com
+33 1 72 76 39 05
SpecialChem SA
100 rue Petit
75019, Paris - France
http://www.specialchem.com/advertising.aspx

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Aurélien GIL, VP Advertising Services
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