Benna Designer Jewellery Brings Shourouk to the UK

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British jeweller brings French designer to the UK as sales in the industry look set to increase in the lead up to Christmas.

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Online jewellery boutique Benna is making a substantial collection of original, innovative and exquisite fashion jewellery from Parisian designer Shourouk available to the UK buyer.

Since 2009, Benna have been offering the UK consumer jewellery that is unique, decadent and endlessly wearable. Their current range which is already extensive includes classic, timeless pieces, handmade by British designer Alex Monroe, contemporary statement accessories from European success Lara Bohinc, and a delicate, fragile selection from London based jeweller, Laura Lee.

However, already popular with the ladies at Vogue in France and Japan, Shourouk is rapidly becoming the designer to watch and is a substantial addition to the Benna range. Offering a new dimension, Shourouk will bring a splash of colour and opulence currently lacking to the UK’s high-end jewellery market.

A spokesperson for Benna Designer Jewellery said, “We are delighted to be able to bring Shourouk to the UK; she is the designer’s designer and her range is sensational. From cuffs which are delicately textured by Swarowski clusters, to heavyweight show stopping collars adorned with bright coloured gemstones that catch the eye, each piece in her collection is simply crafted to perfection.”

Meanwhile, jewellery sales in the UK look set to increase in the build-up to the festive period, particularly with bright colours and bold, statement pieces dominating the catwalks in New York’s Fashion Week.

This means that Benna are likely to be big winners as shoppers make their Christmas jewellery purchases. Not only is they’re range bang-on trend, but it’s eclectic enough to suit both the tastes of a wide audience and the preferences of the modern shopper. While general high street spending has seen a steady decline, website sales have remained resilient during the economic downturn and the sales of fashion jewellery online is expected to see continued growth, particularly as gift purchases.

To find about more about Benna or the Shourouk range, visit
About Benna is an online jewellery boutique selling mid range-high end designer jewellery and luxury accessories. Set up by jewellery designer and former stylist Benna Harry. Benna and her buying team purchase their range with a fashion eye and look for something “a little bit different” for their customers. Items are cherry picked with the emphasis on beautiful, unusual, yet wearable items.

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Benna Harry