Travel + Leisure Names Backbid to Prestigious List, “The 60 Best Apps & Websites For Travelers”

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BackBid, an innovative hotel booking website that enables hotels to bid for customers’ business, was named one of Travel + Leisure Magazine’s top travel websites in this month’s issue. BackBid was one of seven hotel-specific companies included on the list and was recognized for turning the table on the online hotel booking process, by putting consumers in control of the rates that they pay and the services that they receive on their next hotel stay.

BackBid Traveler's Homepage

"To date, BackBid users are seeing an average savings of $140 per stay, so the site is definitely a great tool to help travelers save on their next hotel stay."

BackBid.com, an innovative hotel booking website that enables hotels to bid for customers’ business, was named one of Travel + Leisure Magazine’s top travel websites in this month’s issue. BackBid was one of seven hotel-specific companies included on the list and was recognized for turning the table on the online hotel booking process, by putting consumers in control of the rates that they pay and the services that they receive on their next hotel stay.

“It’s very exciting for us to be recognized by such a high-profile travel magazine, especially since BackBid has been publically available for less than a year,” said Chris Patridge, Executive Vice President of Marketing and one of the site’s co-founders. “To date, BackBid users are seeing an average savings of $140 per stay, so the site is definitely a great tool to help travelers save on their next hotel stay.”

Here's how BackBid works: consumers are encouraged to book their hotel stay as they normally would – by phone, online, etc. But rather than stopping their search after booking, the consumer then posts their existing reservation and travel preferences on http://www.backbid.com. If no prior reservation is made, travelers can simply post their travel plans to the site. After posting, hotels in the same destination can then bid for the traveler’s business, offering discounts and value-added perks, like free parking, free food and drinks, free WiFi, etc. to encourage the traveler to book with them instead.

After receiving bids from various hotels, the traveler can then decide whether any of the bids they received are a better fit for their budget and needs and if so, they can book the new BackBid deal directly through the site. Once the BackBid reservation is confirmed, the traveler has to simply abandon their original reservation and they are ready to leave on their trip, knowing that they were able to secure the best rate and value for their upcoming hotel stay.

Since the launch in November 2011, media have been raving about the site. On his blog, Arthur Frommer called BackBid “a remarkable new website” and a “nothing-to-lose proposition.” ABCNews.com said: “the good thing about BackBid.com is that the traveler knows up front what the choices are and exactly how much a reservation will cost [unlike sites like Priceline and Hotwire].”

Travelers can sign up for free and post their reservations or travel plans at http://www.backbid.com. For more information on BackBid or to arrange an interview with Chris Patridge, please contact Jennifer Nagy of jlnpr at jenn (at) jlnpr (dot) com or 1.647.867.0093.

About BackBid
BackBid is an online booking site that enables travelers to post their existing hotel reservation or travel plans, and accept bids from alternative properties to find the best value for their upcoming stay. BackBid empowers consumers to find the best rate and value for their upcoming hotel stay, without the endless online searching and price comparison. With BackBid, hotels have visibility to consumers’ travel preferences and as a result can offer relevant value-adds (i.e. free meals, parking, upgrades, etc.) and private rates to guests. For more information or to register for a free account, please visit http://www.backbid.com.

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Jennifer Nagy

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