YouTube sensation propels small business to new heights

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Purplefeather, creator of YouTube phenomenon ‘The Power of Words,’ has been shortlisted as a finalist for the 2012 Glasgow Business Awards. The video - which has inspired well over 14million views worldwide - conveys a powerful message about the effect of words on our attitudes and actions. As online content specialists helping businesses to distill and communicate their brand message, the video was the perfect advert for Purplefeather and prompted the nomination for the ‘Award for Creative Marketing’.

‘The Power of Words’ provides the viewer with a great sense of clarity - that the words we choose to communicate our message are vitally important; that those words can be the difference between changing your life and standing still.
For this reason, it has evoked such a strong and emotional reaction all around the world, and catapulted Purplefeather to international fame.

Since promoting the video on social networks, Purplefeather has had thousands of enquiries from around the world about its web content training and consultancy services. The video has been shown in schools and churches and embedded in training programmes for organizations like Ikea Europe. Such an unprecedented rise in international interest and custom has certainly made the Purplefeather office an exciting place to be for the last year. Businesses want Purplefeather to use the power of words to communicate their brand messages and to emulate the success of the YouTube hit. Small businesses engage with Purplefeather for training in writing for the web. Larger firms, often undergoing change, come to Purplefeather seeking help to communicate their new direction online.

On top of the huge business interest generated, 'The Power of Words' also connected with a lot of people on a more personal level. As a result, Andrea Gardner, Director of Purplefeather, has written a book that develops the ideas behind the video. In ‘Change Your Words, Change Your World’ Andrea shares her inspirational journey from near-bankruptcy to prosperity, from ill-health to wellbeing, simply by changing the way she communicates with herself and others.

Combining the philosophy behind this book with tried and tested methods of optimizing online content – is the sky the limit for Purplefeather?

The winner of the Glasgow Business Awards ‘Award for Creative Marketing’ will be announced on the 4th October. Watch this space . . .

Purplefeather are a Glasgow based online communications company.

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Andrea Gardner
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