Hile Design Develops Animated Video to Promote Ann Arbor Area “Creative Corridor”

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The two-minute animation highlights the vibrant business community, infrastructure and amenities found on Ann Arbor’s west side in Scio Township, Michigan.

Hile Design's job was to help ‘open the doors’ and give visitors a look inside Scio Township's business corridor.

Hile Design LLC created an animated video titled “Open Doors” for Scio Township’s Economic Development Advisory Committee (EDAC). The video serves as a snapshot of who’s doing business in Scio Township and what draws them there.

Developed for the business section of Scio’s newly redesigned website, the video is also available on YouTube as a tool for commercial realtors and volunteer advocates to use when speaking to business owners looking for a great location to establish their companies.

Scio Township is a 32 square-mile area located on the west side of Ann Arbor, MI. It has 16,000+ residents and more than 900 businesses including established leaders in medical research and technology as well as numerous start-up companies and entrepreneurial innovators. The business community is centered along three miles of I-94. However, when an economic analysis by the township’s EDAC found that many in the area were unaware of how much innovation was happening in the office spaces and industrial parks in Scio’s business corridor, the committee decided to engage Hile Design to help promote the locale.

“Our job was to help ‘open the doors’ and give visitors a look inside the business corridor,” explained Hile Design’s President, Dave Hile. “Our biggest challenge in creating the animation wasn’t on the creative end; it became narrowing down which companies to highlight since there are so many cool businesses located here,” he added. Working with EDAC, Hile Design decided to select a few representatives of the kinds of businesses finding success in the location. “Then our goal was simply to make the animation highly creative so it would stick in viewer’s minds and prompt them to share it with others,” said Dave Hile.
Hile Design is an Ann Arbor brand development and advertising agency that has been creatively serving businesses from entrepreneurial startups to large corporations for more than 28 years with a full range of integrated services.

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Dave Hile
Hile Design
734-995-1245 10
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