Online Marketing Agency, fishbat, Inc., Comments on the Use of Social Media Clout and How to Market to Customers

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fishbat, Inc. weighs in on an article discussing the potential for using social media clout to help determine customer interests.

On October 2, 2012, marketing agency fishbat, Inc. responds to a New York Times article discussing how social media clout could be used to market to customers, without passing judgment.

According to The New York Times, businesses that have begun to utilize social media in their marketing plans should think very carefully on what they use to determine a potential customer’s “clout” or importance. The article discusses the concept of a “social media credit rating” and how customer eligibility for certain business perks can be determined by what they discuss through social media platforms. While a marketer can focus on clients that have a multitude of followers, it would be more practical to consider what a person is retweeting or sharing on Facebook.

The article offers the example of a hotel to exemplify how “social media credit rating” could work. Utilizing a person’s social media information to determine their interests, a hotel can make recommendations on restaurants and shops that the client may enjoy; ensuring customer satisfaction and increase the likelihood of a client returning.

Sida Li, VP of Internal Operations at fishbat, Inc., commented on the article stating, “Businesses and marketing firms have a grand opportunity with the growing use of social media.” Li continued stating, “Thoroughly analyzing potential client’s social media activity can help customize a business plan that can maximize satisfaction.”    

fishbat, Inc. is a full service online marketing company. As experts in reputation management, search engine optimization (SEO), web design and public relations, fishbat strives as a marketing agency to raise awareness about your brand and strengthen your corporate image.


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Scott Darrohn
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