HB Agency Brings the First-Ever UnPanel to FutureM

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Debate the future of human and technology-driven marketing during the “Afternoon Delight UnPanel” at FutureM

Software dominates the marketing conversation. But should it? HB Agency, an integrated branding, marketing and public relations agency, will host the “Afternoon Delight UnPanel: Marketing’s Future Love Child – the Unholy Union of Man and Machine” at FutureM in Boston this October. This first-ever “unconference”-style event will crowdsource perspectives and opinions based on the conversations taking place during the FutureM event. Can man and machine coexist in the future of marketing? The UnPanel will help you decide.

HB's UnPanel invites FutureM participants to about these big issues in an unconference format.

In an unconference, the session participants determine the agenda, lead an open conversation and determine the results of the discussion. This is the chance for attendees to have a voice at FutureM, share learnings and experiences from the event, and decide what the future of marketing will really look like.

Conversation leaders, including some of Boston’s top marketing experts, will guide the conversation and debate various topics. A full list of conversation leaders will be announced next month.

There are a limited amount of spots available for this immersive session. Join the “Afternoon Delight UnPanel” on Thursday, October 25th from 1:00-5:00 p.m. at Fidelity’s Center for Applied Technology (Innovation District – 245 Summer Street, Boston) by registering at http://futurem.org/ or visiting http://www.hbagency.com/unpanel/.

For more information about HB Agency, please visit http://www.hbagency.com.

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About FutureM Boston
Known as the must-attend event for discovering what's next, MITX's FutureM brings together marketing and technology innovators to contemplate and celebrate the future of Marketing. FutureM is about Marketing with a capital M – integrating traditional marketing, digital marketing, R&D, product development and all other parts of an organization that impact customer engagement and purchasing decisions.

About HB Agency
Founded in 1999 as a business-to-business integrated marketing agency, HB clients include Confirmit, ContextVision, Coghlin Companies, EMC, CA, and others. HB’s public relations and creative services have earned national recognition through Bell Ringer Awards from the Publicity Club of New England, Telly Awards, Communitas Awards and a Summit Marketing Effectiveness SIA Award. To learn more about HB’s branding, marketing and public relations expertise, please visit http://www.hbagency.com, or call 781-893-0053.

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Molly Delaney

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