BB Direct Makes Major Enhancements to Their New Mover Marketing Database

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BB Direct, direct mail advertising list provider to the print and mail industry, has just completed several major enhancements to their New Mover Database. The New Mover Masterfile contains mailing addresses of people who have recently relocated to a new address and is used for direct mail marketing purposes.

Many industries are taking advantage of this unique marketing database since new movers are in a life stage event that requires many consumer goods and services that are not otherwise sought.

Direct mail list provider BB Direct is reworked the compilation of their New Movers Database to include more sources of data. This means a more complete and more accurate new mover marketing database.

The “retooling” of their database comes after a year of transition for a many Americans. Recent reports from the US Census Bureau show that last year in America 12% of the population moved. Further, nearly one out of every three of those moves can be described as renters. With an increasing need for New Mover direct marketing lists, data provider, BB Direct, has enhanced their New Movers Database.

CEO of BB Direct, Brian Berg, feels the recent New Mover Database updates will allow marketers to, “The demand for more new mover data is increasing and the since the population is both growing and relocating, our database reflects this growth.” In addition, “Many industries are taking advantage of this unique marketing database since new movers are in a life stage event that requires many consumer goods and services that are not otherwise sought,” states Berg.

BB Direct’s New Mover Database is an ideal marketing list for retail stores such as home improvement and drug stores, insurance companies, and home service providers including lawn and landscaping services and home security companies.

The enhanced New Mover file includes targeted mailing lists and telemarketing lists for businesses who want to reach people who are planning a move, or new movers who have just relocated. In addition, the BB Direct New Mover file contains six months of data, allowing marketers to reach new residents at the appropriate time post move for their particular offer.

About BB Direct
BB Direct is a leading source of quality mailing lists, data enhancement, and data hygiene. Headquartered in Cape Coral, Florida, BB Direct works with the list broker industry and other value added resellers in the direct marketing arena. For more information on BB Direct’s line of direct marketing services contact a representative at (866) 501-6273 or visit them at http://www.bbdirect.com.

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