Online Marketing Company, fishbat, Inc., Comments on Facebook’s New Gift-Giving Function

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fishbat, Inc. responds to recent news that Facebook would be branching out its digital enterprise to real-life gift giving and purchasing.

On October 1, 2012, [online marketing company fishbat Inc., responds to an article in The New York Times that unveiled Facebook’s new utility allowing users to buy and send real gifts.

A recent news article by The New York Times announced that Facebook’s new application will allow small gifts to be purchased through social media and sent to the real address of friends. The article states that gift-givers will pay online and send the gift to the friend’s address afterwards. A preview of the gift may also be posted by the giver on the recipient’s profile prior to shipping. The article also states that while the third party sellers or manufacturers receive most of the sales, Facebook receives a percentage of revenue from each of the gift sales.

Sida Li, VP of Client Operations at fishbat, said, “Facebook is coming up with even more imaginative ways to connect people, now on both a digital and physical level. Facebook’s new gift function takes the concept of typical birthday greetings and revolutionizes it with something that friends can appreciate in real life as well. The tool blends social media interaction with real functionality of gift giving similar to commerce websites like”

As stated in the article, Facebook’s overall goal is to boost revenue in addition to advertising revenue. Sida Li adds, “If enough people become interested in this, it could potentially expand Facebook more into the realm of commerce in addition to being an engaging social media platform. All parties can gain from this service if all goes well: Facebook gains revenue, vendors expand their business through social media marketing and Facebook users have a new gift giving service that they and their friends can enjoy.”

fishbat, Inc. is a full service web marketing company. Through reputation management, search engine optimization (SEO), web design and public relations, fishbat strives as a marketing agency to build awareness regarding your brand and improve your corporate image.

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