(PRWEB) October 01, 2012
Batchbook is once again linking arms with MailChimp in their mission to help small businesses build better customer relationships.
Sending email is a favorite way for small businesses to engage with customers and drive business because of its low expense and ease of use. By helping businesses focus on smaller groups of contacts, the Batchbook integration with MailChimp can lead to more engaged readers and more sales.
Batchbook has embraced a “smaller is better” philosophy with the newest version of its social CRM software. The company encourages customers to build smaller lists of core contacts and work together as a team to give great service. This makes it easier for companies to stay engaged and follow up with their most important customers and leads.
“For small businesses, giving customers personal attention is so important,” explains Pamela O’Hara, CEO and Founder of Batchbook. “But staying connected and following up can be overwhelming. MailChimp understands the importance of the personal touch, so we are thrilled to offer our customers an easy way to keep the conversation going.”
Taking a more personal approach works well with email. Rather than sending one general email to a large group of subscribers, small businesses can create emails that speak to smaller groups of people.
MailChimp is the perfect partner for Batchbook in this quest to bring more relevance to email campaigns. With great features already built in, such as groups within a list for easier segmenting, and subscriber ratings, MailChimp helps businesses focus on the best contacts to send an email to.
The new integration adds powerful customer relationship tools to MailChimp. With Batchbook, a business can build highly specific lists of contacts, based on anything from location to level of interaction to unique information such as shoe size. Those lists can be shared with a click of button to MailChimp.
When a small business uses MailChimp to send an email campaign, the results of that campaign are tracked right in Batchbook. Not only can small business users see an overview of campaigns in the CRM’s dashboard, they can open any contact to see details such as which email they received, whether they opened it, and what rating MailChimp gives them.
With so much marketing noise, it is important for small businesses to deliver relevant messages to their customers. Consumers want information and offers that are interesting to them. Batchbook helps business organize their contacts into groups that share similar interests, making it easy for them to build better email lists which lead to better customer relationships.
Those interested in learning more about this integration can visit http://batchbook.com/integrations/
Batchbook, http://batchbook.com, is a software company based in Providence, RI, founded in 2006. Their social CRM software is designed for small businesses and organizations. Batchbook provides an affordable, cloud-accessible solution that is easy to adopt as an individual or a team. Its feature set includes full contact details management, social integration, to-do list, advanced searching, list building and reporting. Batchbook takes a unique approach to contact management, encouraging users to maintain smaller lists, make more personal contact, and to build a culture of openness and teamwork.
MailChimp provides a fun and user friendly tool for small businesses to send email campaigns. With a generous free plan and loads of features, it is a great option for businesses that want to engage more with their customer base or build a strong newsletter list to drive sales.