Baltimore, MD (PRWEB) October 01, 2012
Under Armour (NYSE:UA), today announced Tracey Dickson, Tina Kennis and Jamie Ledezma as the winners of its annual “Power in Pink” She’s A Fighter® Survivor Search, the Brand’s annual campaign that seeks out survivors and women living with breast cancer to submit their empowering stories of how they have utilized fitness and exercise in their fight to beat it. Tracey, Tina and Jamie will serve as the faces of the brand’s nationwide “Power in Pink” campaign during 2012 and 2013.
Tracey, Tina and Jamie’s stories of inspiration will be featured on the initiative’s website at http://www.UA.com/powerinpink. Visitors to this site will be able to read and watch personal videos of each winner’s story - detailing how each of them overcame the challenge of a lifetime. Their stories will also be highlighted on Under Armour Women’s social media channels at http://www.Facebook.com/UnderArmourWomen and http://www.Twitter.com/UAWomen. Each of these women visited Under Armour headquarters in Baltimore, MD, where they participated in a photo shoot, among other key campaign activities, and Under Armour will award $5,000 to each winner’s charity of choice.
“After 10 years of the ‘Power in Pink’ campaign, the stories of inspiration that we receive continue to amaze us. These three women tackled breast cancer and survived. Now they serve as symbols of hope and inspiration within their communities and to all of us at Under Armour,” said Adrienne Lofton Shaw, Senior Director of Women’s Marketing. “Through physical activity, these women were able to fight back against this devastating disease. It is our hope that through the ‘Power in Pink’ program, these three amazing women with such inspirational stories will be empowered to motivate other women nationwide to stay active and to fight back against breast cancer.”
In 2003, Under Armour created the “Power in Pink” campaign to help educate women about the important role physical activity can play in helping to overcome breast cancer. Throughout the year, while supplies last, consumers will be able to purchase limited-edition, pink ribbon-imprinted tops, bottoms, accessories and footwear for women and apparel for men at Under Armour® specialty stores, UA.com and at select retail locations nationwide. Under Armour will donate a minimum of $500,000 to a number of organizations dedicated to the fight against breast cancer through its Power in Pink program. Since the inception of “Power in Pink” ten years ago, Under Armour’s annual donation has more than doubled each year thanks to the continued growth in popularity of the special collection of apparel, accessories, and footwear.
Tracey Dickson, Virginia
Fitness instructor Tracey Dickson was diagnosed with breast cancer in her 40’s and put on a steroid regiment that forced a weight gain of 37 pounds. After chemotherapy and a bi-lateral mastectomy, she healed and immediately started training for races, losing 40 pounds overall. On average, Tracey competes in 3-4 marathons a year and serves on the Board of Directors for a non-profit breast cancer organization that caters to young women with breast cancer. She is an advocate for fitness in the fight against breast cancer and believes that it will continue to help save lives.
Tina Kennis, New Jersey
Tina Kennis was 29 and nursing her first child when she discovered a lump in her breast. She was diagnosed late the same year while pregnant with her second child and was forced to terminate the pregnancy. Since her diagnosis, Tina has shared her story with many, serving as a keynote speaker for New Jersey Governor Jim McGreevey during his Early Mammogram Bill press event in 2004, and is determined to prove that one cannot only survive, but thrive, after breast cancer. She is trained as a Black Belt in Taekwondo, competed in three triathlons and ran six half marathons and a handful of 5K races. Since surviving breast cancer, she and her husband gave birth to a baby girl in 2006.
Jamie Ledezma, California
Jamie Ledezma was diagnosed with breast cancer at the age of 27 while 14 weeks pregnant. Jamie used running and walking to help her get over the initial grief and anger following diagnosis. Throughout treatment, Jamie maintained the thought that the body that helped her cross the finish line in prior races was going to be the same body that helped her cross the finish line of treatment with her baby in her arms. “Outrunning cancer” is her mantra, and she celebrated her five years of survivorship in 2012 by running 5 miles for 5 years.
About Under Armour, Inc.
Under Armour® (NYSE: UA) is a leading developer, marketer, and distributor of branded performance apparel, footwear, and accessories. The Company's products are sold worldwide and worn by athletes at all levels, from youth to professional, on playing fields around the globe. The Under Armour global headquarters is in Baltimore, Maryland, with European headquarters in Amsterdam’s Olympic Stadium, and additional offices in Denver, Hong Kong, Toronto, and Guangzhou, China. For further information, please visit the Company's website at http://www.UA.com.