Cambridge, Ontario (PRWEB) October 10, 2012
Parents are willing to spend billions of their hard-earned dollars on supplementing their child's education, or tutoring services. Hard to believe? Not really if you look at the current trends in education. A report by the Canadian Council on Learning states that as many as 30% of Canadian parents hired a tutor for their children in 2007. This percentage increases to over 52% when parents are asked if they would hire a tutor, if they could afford it. These numbers continue to rise steadily as parents all over the world recognize how important education is in this highly competitive, and global job market. In Canada, education is seen as the most desirable and direct route to having a happy and prosperous life.
Traditionally, private schools and even tutoring services were reserved only for the wealthy. Not so any more. When The Reading Ladder first opened its doors in Cambridge several months ago, the response from parents to the idea of an affordable tutoring service focusing solely on Reading and Writing (http://www.thereadingladder.com/programs.html) was quite surprising.
"We knew that we had come up with a very effective and systematic approach to teaching reading by combining the best aspects from various different programs," shares Karin Strickler of The Reading Ladder. "What we were not prepared for was the number of parents searching for one-to-one reading enrichment for their children. These students tend to be very young (ages 4-6) and in the early stages of reading, or older students wishing to excel in language arts."
Business has been increasing steadily, with word of mouth being their best form of advertising. The Reading Ladder is not a franchise, but is poised to open 2 more locations in the Cambridge and Kitchener-Waterloo areas (http://www.thereadingladder.com/faq.html).
"Our initial assumption was that parents requiring extra language help for their children would seek us out. While this has been the case, far more parents are interested in having their children read early or advance to the top of the class. There seems to be a cultural shift happening here," elaborates Strickler. "No longer are parents dishing out money only for swimming or piano lessons, but now tutoring sessions seem to be at the top of the list as well."
In that respect, Canadian parents are still falling behind their Asian counterparts. For example, according to a 2012 study released by the Comparative Education Research Centre (University of Hong Kong), in South Korea, almost 9 out of every 10 parent is footing the bill for private tutoring for their child in elementary school.
With parents all over the world wanting the best for their offspring, it is no wonder the "Tutoring Revolution" is reaching epic proportions. "This can only be a boon for all of society," relates Strickler, "as education is in my opinion, the best antidote to poverty and violence."
About the Company
The Reading Ladder is a new tutoring business that focuses exclusively on the subjects of Reading and Writing. It offers one-to-one intensive enrichment and remediation sessions by qualified and enthusiastic teachers. It is located in Cambridge, Ontario.
The Reading Ladder
Karin Strickler, Director and Owner