The Real Estate Finance Group, Inc. (http://www.TheRealEstateFinanceGroup.com) Chooses Salesforce.com as Their Preferred CRM Platform

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The Commercial Real Estate Business is Historically a Social Business, a Relationship Business. Salesforce.com Helps Maintain and Acclerate Ways to Engage With Our Network of Business Contacts.

"First-class companies in my business nurture a culture of collaboration; I applaud them and will emulate them, only better, because we have salesforce.com.”

At a recent Salesforce.com event it was noted that a worldwide social revolution is taking place today. There are more than 4.5 billion social users around the world and they are having more than 150 million conversations everyday on Facebook, Twitter, LinkedIn and more.

But the social revolution is no longer just a consumer movement; it is creating a customer revolution for every business today. Fortune 100 companies are experiencing 123 percent growth in the number of fans on Facebook, while website traffic continues to decline. IDC reports that spending on social networking is up 47 percent, the highest growth in spending for any technology category. A 2012 IBM CEO study reveals that social will become one of the top two ways companies can engage customers at the expense of traditional methods. And a 2012 McKinsey Global Institute study reports that 70 percent of companies have adopted social technology—and that these social technologies have the opportunity to unlock $1.3 trillion in business value. Today, business is social.

As the leader in enterprise cloud computing with a proven track record of social and mobile innovation, salesforce.com is empowering companies to connect with their customers, partners, employees and products in entirely new ways.
“Today’s leading companies recognize that business is social,” said Marc Benioff, chairman and CEO, salesforce.com. “With new innovations across our six product lines, companies can transform the way they sell, service, market, collaborate, work and innovate in order to connect more deeply with customers.”
One such business user is The Real Estate Finance Group Inc. (TREFG) s it allows Loan Originators to deliver enterprise wide solutions in a cost effective way. “As a new enterprise, we are building collaboration into the DNA and salesforce.com will help us get there,” said Adam J Petriella, Managing Partner in New York City.
Petriella added, “All companies in my space- Mortgage Brokerage- are social enterprise companies. Some know that and embrace it and foster it. Others know it and are leaving up to their individual Brokers to develop their own relationships, their own networks and consequently, because the individual operates in a silo, inconsistencies can develop. First-class companies in my business nurture a culture of collaboration; I applaud them and will emulate them, only better, because we have salesforce.com.”
“Our abilities and communication will be empowered with the features offered by the platform. In a competitive marketplace like New York and Los Angeles, where we have offices and, in the competitive world of Real Estate Finance where we make our livelihood, a tool like salesforce.com will make the day to day processes for our employees that much better.”
“With technology we can reduce friction. In a high touch, process-heavy business like ours, reducing any amount of drag will translate to better, smarter, happier employees. This will certainly transform our customer relationships for the better and prove to help the bottom line.”

About The Real Estate Finance Group, Inc. (TREFG)
Through its network of national and regional lenders, TREFG provides financing for multi-family, retail,
office, industrial, single-tenant net-lease properties.
The Real Estate Finance Group is based in West Los Angeles and New York City.
For information, go to http://www.TheRealEstateFinanceGroup.com

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Contact:
Adam J. Petriella
212-288-6539x101
310-403-1873
Adam(at)TheRealEstateFinanceGroup(dot)com
Source: The Real Estate Finance Group

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Adam Petriella
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