Boston, MA (PRWEB) October 02, 2012
Cavender’s Boot City, a leading retailer of western apparel, has launched their new mobile commerce site, powered by Unbound Commerce. Customers with smartphones can visit http://www.Cavenders.com and automatically get a mobile-optimized experience, including full catalog, online purchasing and directions to the nearest store.
“Cavender’s customers lead an active lifestyle,” noted Terry Cooper, head of marketing for Cavender’s. “Our customers increasingly expect the convenience of anytime-anywhere shopping.” The addition of a mobile site now makes Cavender’s fully omni-channel. The new mobile site complements the existing online site, the call center, and more than forty retail stores in Texas and beyond.
Cavender’s chose Unbound Commerce to do the design-build for their new mobile site. “The entire project went incredibly smooth. The site has just launched and within the first few minutes the orders were already flowing,” reported Brent Allison, head of e-commerce at Cavender’s.
“Cavender’s has been a great company to partner with,” according to Keith Lietzke, co-founder and Marketing Vice President at Unbound Commerce. “As a strong brand, with very popular products, we are pleased to help them use mobile to grow their business, by expanding their reach and their customer engagement.”
About Unbound Commerce
Unbound Commerce provides solutions to retailers and brands seeking to capitalize on the booming consumer adoption of mobile and social media. To date, more than 350 retailers have launched their mobile initiatives using the Mobile Presence® platform. The 2011 Mobile Commerce Data Book from Internet Retailer identified Unbound Commerce as the #1 mobile commerce solution provider. Retailers of all sizes choose Unbound for mobile commerce, tablet commerce, commerce apps, and Facebook commerce. Unbound’s unique integrated approach requires as much or as little IT involvement as desired. For additional information, please visit us at http://www.UnboundCommerce.com.