Consumption of chicken has grown strongly over the past five years, reflecting a long-term trend
Melbourne, Australia (PRWEB) October 02, 2012
The Meat, Fish and Poultry Retailing industry has recorded mixed growth during the five-year period through 2012-13. Soft consumer conditions, declining consumption of red meat and strong price competition between supermarkets have weighed on growth and margins. Supermarkets have significantly outperformed smaller industry retailers over the past five years. The trading landscape for smaller operators experienced a surge in competition following the expansion of fresh produce on offer by chain supermarkets and other leading grocery stores. Demand for fresh meat, fish and poultry was also affected by the growing popularity of home-meal replacements. According to IBISWorld industry analyst Steven Connell, “over the five years through 2012-13, the industry is expected to grow at a compound annual rate of 1.0% to reach $12.5 billion”. During 2012-13, revenue is expected to grow by 1.4% due to weak consumer sentiment and increased competition from supermarkets restraining retail price growth.
“The Meat, Fish and Poultry Retailing industry is dominated by two significant players in the form of supermarkets, namely Woolworths and Wesfarmers”, Connell adds. Small operators dominated by owner-operated butchers and fishmongers account for the remaining meat, fish and poultry retail sales. Over the past five years, supermarkets increased their control of the market as smaller enterprises struggled to compete against the strong price competitiveness of Coles and Woolworths. The Meat, Fish and Poultry Retailing industry thus has a medium level of market share concentration.
Over the next five years, supermarkets are anticipated to continue to increase their share of the Meat, Fish and Poultry Retailing industry, as that of smaller retailers declines. Strengthening economic conditions should support rising consumption of red meat and seafood. Demand for value-added chicken products is also expected, while growing health consciousness should support sales of salmon and other high value seafood products. Smaller retailers will need to develop their niche in the market in order to survive. Over the five-year period through 2017-18, Meat, Fish and Poultry Retailing industry revenue is anticipated to grow.
For more information, visit IBISWorld’s Meat, Fish and Poultry Retailing report in Australia industry page.
Follow IBISWorld on Twitter: http://twitter.com/#!/ibisworldau
IBISWorld industry Report Key Topics
Operators in this industry retail a broad range of fresh meat, fish and poultry and processed meats, and include both supermarkets and specialist retailers such as butchers and fishmongers. Products are purchased primarily from domestic wholesalers or processors. Industry players then sell these goods through their retail stores. Stores that primarily operate as meat, poultry or seafood processors or wholesalers are excluded from this industry.
Key External Drivers
Industry Life Cycle
Products & Markets
Products & Services
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Technology & Systems
Regulation & Policy
About IBISWorld Inc.
Recognised as the nation’s most trusted independent source of industry and market research, IBISWorld offers a comprehensive database of unique information and analysis on every Australian industry. With an extensive online portfolio, valued for its depth and scope, the company equips clients with the insight necessary to make better business decisions. Headquartered in Melbourne, IBISWorld serves a range of business, professional service and government organisations through more than 10 locations worldwide. For more information, visit http://www.ibisworld.com.au or call (03) 9655 3886.