New York, NY (PRWEB) October 02, 2012
Excellent Tea LLC, a New York-based beverage company developing The Excellent Tea Company brand of quality teas, is pleased to announce an alliance with natural products broker Riley McCartney Associates to establish a presence in retail outlets throughout the East Coast states of the U.S.
The Excellent Tea Company’s Superb Black Tea is a pesticide-free, Fair Trade Certified, single-estate tea bag from the Mountains of the Moon in Rwanda, East Africa, where the high altitude, clean air, and fertile volcanic soils produce an exceptionally smooth, refreshing tea without the use of pesticides or artificial fertilizers. This light, thirst-quenching tea tastes great without milk, sugar, or sweeteners.
“We’re delighted to be teaming up with a broker that understands our goals in opening the U.S. market to the high-quality teas emerging from East Africa,” said Gill Kent, President of Excellent Tea LLC. “Thomas Riley and Debora McCartney Riley of Riley McCartney Associates bring a deep understanding of the market and passion for natural, healthy food and beverages. With expertise in sales, marketing, product development, retail management, territory expansion and promotions, they have worked with some of the best-known brands in the industry, and their many years of experience will be a tremendous asset in promoting the Excellent Tea Company brand.”
Superb Black Tea is sourced from the only Fair Trade Certified™ estate in Rwanda. The estate also participates in the Rainforest Alliance program and the Ethical Tea Partnership to ensure ecologically sensitive use of the land as well as good working conditions and fair treatment for the workers. The estate is certified under the international food safety standard ISO 22000:2005 and the quality management standard ISO 9001:2008.
Superb Black Tea is packed in convenient tea bags in boxes of 20 bags, printed on 100% recycled cardboard (30% post-consumer) and shrink-wrapped for freshness. The tea will retail for around $5.99.
About Excellent Tea LLC
Excellent Tea LLC is a privately held, New York-based beverage company and developer of The Excellent Tea Company brand of quality teas. The Excellent Tea Company’s mission is to introduce exceptional African teas to the American market, starting with the best of the best, a black tea from Rwanda with a subtle flavor, low astringency, and just a hint of sweet aftertaste.
For more information, visit http://www.excellent-tea.com
About Riley McCartney Associates
Riley McCartney Associates and the Life of Riley Marketing Street Team strive to represent some of the hottest – and coolest – new natural products on the market, forging important relationships and opening distribution channels in New York Metro and the other main metro markets along the East Coast, including Boston, Philly, D.C., Atlanta and Miami. The end result: placing new and exciting products on the shelves and putting them into the hands of some of the most influential consumers in the country.
For more information, visit http://www.rileymccartneyassociates.com/index.html