(PRWEB UK) 2 October 2012
Providing online merchants with greater ability to monetize applications across marketplaces.
Lotaris SA, a leader in mobile application purchasing and licensing technology, announces its partnership with Digital River, the revenue growth experts in global cloud commerce. Through the relationship, the companies will deliver an integrated marketplace solution designed to help publishers easily distribute and monetize applications in existing and emerging marketplaces, including Windows® Store and Google Play™ Store.
Lotaris’ mobile and multi-channel licensing solutions combined with Digital River’s global commerce and tax management solutions facilitate mobile business models that allow in-application functionality as well as speedy access to marketplaces. The joint solution also provides in-app analytics to offer insight into user behaviour and the ability to trigger behaviour-based communications and promotions.
“Launching services into new marketplaces can be expensive and taxing for developers, requiring precious resources and complex integrations and often resulting in missed revenue opportunities or loss of market share. Our work in this space makes it easier for software publishers to access new markets” said Robert Tibbs, founder and CEO of Lotaris. “We are delighted to announce our relationship with Digital River, a clear leader in global cloud commerce. Our relationship can generate new revenue opportunities for software publishers around the globe and provide the basis of a new type of engagement with their users - enabling them to better respond to consumers’ changing behaviours.”
Lotaris gives application developers, vendors and distributors a more effective and intelligent way of managing and monetising their mobile applications. Independent of device, network or channel, the Lotaris platform allows applications to be licensed according to the behaviours and preferences of their users, maximising both the usability and profitability of the application. It is used by a diverse range of companies, from established software vendors to games developers. Based in Switzerland, with subsidiaries in San Francisco, Singapore and Tokyo, Lotaris distributes its platform services worldwide. For more details please visit http://www.lotaris.com.
In addition to the historical information contained herein, this press release contains forward-looking statements, such as statements containing the words, “will,” “plans,” “intends,” “expects,” and similar words. Such forward-looking statements involve known and unknown risks, uncertainties and other factors, which may cause the actual results, performance or achievements of Lotaris and Digital River, or industry results, to differ materially from those expressed or implied by such forward-looking statements. Such factors include, among others: Lotaris’ and Digital River’s operating history and variability of operating results; competition in the electronic commerce market; the ability of the companies to support solutions that monetize applications in marketplaces; the market’s acceptance of such offerings; and other risk factors referenced in public filings with the Securities and Exchange Commission.
Lotaris is a is a registered trademark of Lotaris SA. Digital River is a registered trademark of Digital River, Inc. All other company and product names are trademarks, registrations or copyrights of their respective owners.
Lotaris. Media Contact: Annatina Tibbs, Corporate Affairs Manager, +41 24 420 78 35, publicrelations(at)lotaris(dot)com