Mobile Space Limited & Sponsormob are moving forward

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Berlin-based Sponsormob develops a new, self-service product to make mobile advertising more effective and transparent for advertising clients

Having been in the mobile advertising space since 2006, Sponsormob has seen the industry change, grow and develop into an advanced marketing channel for Advertisers both on a performance and branding level. A few notable changes include the strong emergence of targeting capabilities, increase in smartphones and tablet usage, significant marketing budgets, rapidly moving towards mobile, popularity of Rich Media Ads, the mass consumption of apps and the mobile internet with consumers.

Sponsormob's core business has always focused on optimizing and managing traffic sources to deliver the best possible performance for their partners. This will continue to be a key pillar in the future. While there is still a demand for full managed, performance-based campaigns, the mobile landscape has changed dramatically over the past 12 months. Many Advertisers are now requesting access to the company's advanced optimization tools in combination with greater flexibility and transparency to manage their respective campaigns.

This brings a greater emphasis on technology and as a result, the company is restructuring their team to suit, as well as developing a new product to enable this change. The new product is code-named “Mayan Code". Having been in development for nearly one year, Sponsormob will soon be able to offer a fully self-serviced platform with full-transparency, accurate targeting, reach, efficiency, and conversion tracking with clear analytical reporting.

As of Q4 2012, the company is moving into the testing phase and is currently offering new advertisers the opportunity to apply to be a beta tester. All interested parties should send an email to sales(at)sponsormob(dot)com to apply for consideration. According to the Mayan calendar, 12/21/12 is the end date of the world. For Sponsormob, it will be the beginning of a new era in Mobile Advertising.

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Sarah Christiansen
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