As the popularity of the show and the realization of the power of in-store marketing has grown over the years, so has the scope of the show and the quality of entries on display.
Chicago, IL (PRWEB) October 01, 2012
The in-store marketing prowess of the West Coast really popped during the 2012 West Coast P.O.P. Show held at Terra Gallery in San Francisco on September 27. More than 250 entries from all over the West Coast were on display across 23 categories putting in-store marketing front and center. Entries were judged on design, innovation, interactivity, and the proven ability to lift sales.
"The West Coast P.O.P. Show has a long and vibrant history reaching back over 65 years," said Richard Winter, POPAI President. "As the popularity of the show and the realization of the power of in-store marketing has grown over the years, so has the scope of the show and the quality of entries on display. Judges and attendees alike were impressed by the range and quality of entries, which made adjudicating all that much more difficult."
The West Coast POP Show has become well known for showcasing the West Coast's best point of purchase and in-store marketing campaigns. Special awards were presented for Best of Show, Best Original Art, Best Photography, and Best Structural Design.
Best of Show
Bella Serra Cart Display
Produced by Baer Enterprises
Best Original Art
Nintendo Pre-Packed Floor Display
Produced by Bay Cities
Best Original Photography
Father's Day - Williams-Sonoma
Produced by The Graphic Source
Best Structural Design
Yellow Tail Holiday Tree Display
Produced by The Display Connection
A prestigious panel of judges comprised of brand marketers, retailers, and producers identified winners in a large range of categories. Retail displays were judged on quality, creativity, innovation, and perceived ability to lift sales and make products more memorable to shoppers.
The recipients for the Dick Scott Award for Excellence in Marketing at Retail were also announced during the 2012 West Coast POP Show. The 2012 recipients were Jack Ruszel of Ruszel Woodworks and Joe Visola of Gallo Winery. The award is named after Dick Scott - a West Coast P.O.P. pioneer who was well known for his significant contributions to the in-store marketing industry. The Dick Scott Award is presented to individuals who have distinguished themselves in the in-store marketing industry, and is awarded in appreciation and recognition of their contribution to elevating the visibility and understanding of in-store marketing and the point-of-purchase advertising medium.
About West Coast P.O.P. Show
For 65 years the West Coast P.O.P. Show, formerly the San Francisco P.O.P. Show, has recognized the key innovators in brand marketing and retail displays. A prestigious panel of judges comprised of brand marketers, retailers, and producers identify winners in a wide range of categories. Designed to showcase the West Coast's best point-of-purchase displays, the competition presents awards in a over 23 categories. Entries are judged on quality, creativity, innovation, and perceived ability to increase sales and make products enticing and memorable to shoppers. for more information please visit http://www.wcpopshow.com
Since 1936, Point of Purchase Advertising International (POPAI) has served as the leading international advocate and voice of the in-store marketing industry. Comprised of chapters worldwide and serving more than 1,700 member companies internationally, POPAI promotes, protects, and advances the broader interests of the in-store marketing industry through original research, professional certification, educational programming, showcasing industry excellence, and developing codes and standards. For more information please visit http://www.popai.com