Nashville-based Horton Group advises companies not to be atwitter about changes at social networking giant

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Twitter CEO Dick Costolo recently announced some major updates to the social media platforms design. Nashville social media marketing company Horton Group discusses how the new changes will affect small businesses’ ability to build better branding.

Nashville Advertising Agency

Horton Group

For individuals, theses changes can be a lot of fun, but from a small business perspective, this brings some serious questions on how a new Twitter design may change your social media tactics.

Earlier this week on the Today Show, Twitter CEO Dick Costolo dropped some big news on the social media populace. The more-than 140 million unique users on the social media platform now have the opportunity to make their profiles even more compelling with a smattering of images and multimedia. Horton Group predicts these changes will have a varied impact on small businesses and how they approach social media marketing on the Twitter platform.

The majority of the changes are geared towards making Twitter more visually appealing and improving mobile integration. The functionality of the tool is basically the same with an added multimedia twist. Images play a more integral role on Twitter as users will now be able to add a featured header photo to their profiles. Header photos will also show up on iPhone and Android devices. In addition to the main photo, pictures uploaded to Twitter will also be highlighted in a gallery below members most recent Tweets.

Other changes included some intensive renovations to how the social media app appeared on mobile devices, more specifically the iPad. Representatives stated that they completely rebuilt the Twitter app for the iPad. On their iPads, users can now view photos, videos and article summaries from major websites within their Twitter stream.

“For individuals, theses changes can be a lot of fun, but from a small business perspective, this brings some serious questions on how a new Twitter design may change your social media marketing tactics,” states Horton Group Social Media Coordinator Harrison Ballard. “Adding more visual appeal to a social media platform does have its benefits; however, with no real change to the overall functionality smaller businesses may want to see how this pans out before throwing too many resources into an all-out Twitter campaign.”

Critics have stated that this redesign does not add much punch to the social media platform, which some say is struggling to stay afloat. The social media experts at Horton Group think small businesses can benefit from these changes by creating more interaction with brands—though, these changes may not warrant a complete reworking of a social media campaign. Horton Group suggests that small businesses focus on the basics to building a strong brand—such as an engaging logo design—before going overboard by plastering new images to their Twitter profile.

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