Los Angeles, CA (PRWEB) October 01, 2012
Bottlenose, the discovery engine for the social web, today announced that two new investors have joined the company’s seed financing round, which now totals just under $1 million. As part of the investment, John Frankel, a partner at ff Venture Capital, one of the top performing early-stage venture funds in the United States, has joined the company’s advisory board and will play a strategic role in the roll out of the company’s Pro offerings, expected early in Q1 of 2013.
The new funds will be used to towards development of the company’s live attention monitoring and analytics solutions for marketers, addressing the frequent request for a professional version of Bottlenose. The company’s Pro offering will bring to market a powerful new attention analytics dashboard designed to meet the needs of social media marketers, brands and agencies.
Jeff Anderson and Prosper Capital join Mr. Frankel and ff Venture Capital in the latest round of seed-stage investors. Previous investors include Gil Elbaz, founder and CEO of Factual; Andy Dunn, founder and CEO of Bonobos; Rick Wittenbraker and Andy Jenks, partners at Stage One Capital; Mark Lewis, formerly the Chief Strategy Officer at EMC; John Hartnett, Chairman of Irish Technology Capital; Nicholas White, co-founder and CEO of The Daily Dot, and others.
“We’re very pleased that John Frankel has joined our seed round and advisory board. John is one of the most hands-on and value-added early-stage investors, and informally advised us for almost a year before he formally invested,” said Nova Spivack, CEO and co-founder, Bottlenose. “Our mission is to organize the world’s attention, by measuring and mapping what the crowd is talking about. Marketers and other communicators have a critical need to understand what’s going on around their brands in real-time. Currently, they’re forced to use tools that aren’t truly real-time or don’t provide the actionable insights they really need. Our upcoming Pro version will provide the most powerful live social analytics available.”
With nearly 100 million topics and 10 million URLs analyzed to-date, and more being added continuously, Bottlenose is quickly becoming a key tool for people looking to discover what’s happening now, around any given topic. Bottlenose is used by tens of thousands of social marketers today, including dozens of leading enterprises, brands and interactive agencies.
Bottlenose was recently used by major global advertiser during the Olympics to harvest novel metrics and gain more attention for their brand on social networks throughout the Olympic Games. Bottlenose is also being used by a leading luxury car manufacturer to gather intelligence to inform key advertising decisions. Many other organizations are using Bottlenose to discover novel trending keywords to advertise on, and to monitor emerging conversations about their brands.
“Bottlenose shows tremendous promise. Their team has architected a platform that is special. The new professional-grade tools they have coming down the pipeline will be evidence of precisely that,” said Mr. Frankel. “At ff Venture Capital, we’re always looking for high-quality startups that are not afraid to disrupt the status quo. We think Bottlenose is onto something important and they’re in just the right place at the right time.”
Bottlenose’s discovery engine and free tools help anyone keep up with what the crowd is paying attention to around topics, brands, breaking news, and current events. Brands and professionals can employ Bottlenose to gain deeper and more strategic insights about their audiences, campaigns, and markets, and for early detection of relevant trends and conversations.
Bottlenose is currently in public beta.
Bottlenose is a discovery engine for the social web.
Bottlenose provides a free discovery portal that lets anyone see what’s trending live, around any topic. Bottlenose also provides a professional dashboard for social media listening, analytics and engagement.
Learn more about Bottlenose here: http://bottlenose.com/.
About ff Venture Capital:
ff Venture Capital (ffvc.com) is an institutional venture capital investor in seed-stage companies. Since 1999, our Partners have made over 160 investments in over 55 companies. Our exits include Cornerstone OnDemand (IPO, CSOD) and Quigo Technologies (sold to AOL for a reported $340m). ffVC has a dozen employees based in New York and New Jersey and extensive resources dedicated to portfolio acceleration, including strategy consulting, an experienced mentor network, recruiting assistance, a pool of referred service providers, an executive portfolio community, and in-house accounting services.