Rhodia Launches Storefront for Global Paint Additives & Coatings Customers on SpecialChem

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Leading specialty chemicals manufacturer Rhodia, member of the Solvay group, announces the launch of the Rhodia Coating's storefront on the SpecialChem Website. Leveraging SpecialChem's global online marketing platform , Rhodia's storefront will help the company connect with paint and coatings customers worldwide. The new storefront will provide customers with the most updated information on innovative products, sustainable solutions and technical expertise.

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Leading specialty chemicals manufacturer Rhodia, member of the Solvay group, announces the launch of the Rhodia Coating's storefront on the SpecialChem Website

Leveraging SpecialChem's global online marketing platform , Rhodia's storefront will help the company connect with paint and coatings customers worldwide. The new storefront will provide customers with the most updated information on innovative products, sustainable solutions and technical expertise.

With decades of experience in the paint additives and emulsion polymerization markets, Rhodia has established itself as a reliable and innovative supplier. Rhodia operates 24 manufacturing sites, three R&D centers and seven technical centers worldwide that cater to these markets in developed and emerging countries. Through its continuous investment, Rhodia is now the largest surfactant manufacturer in Asia.

Rhodia offers a wide range of cost effective, high performance and sustainable coatings products. Its paint additives products, including new zero-VOC defoamers, APE-free wetting agents and specialty dispersants, enable formulators to comply with environmental regulations without sacrificing performance. Other key additive technologies include the Rhodoline® OTE product line for extended open time and the Rhodoline® FT product line for improved freeze-thaw stability. Rhodia also offers the most comprehensive range of surfactants and specialty monomers in the emulsion polymerization market. Rhodia's APE-free portfolio alone encompasses more than 100 surfactants covering all chemistries.

"Rhodia's Coatings business offers one of the broadest line of chemistries and capabilities to the coatings industry, which will be highlighted in our storefront," said Simon Mawson, Global Director of Rhodia's Coatings business. "Visitors to our SpecialChem storefront will learn more about Rhodia's commitment to our customers' success and how we can help them bring innovative products to market faster by supporting them with reliable supply and outstanding global technical support."

About Rhodia Novecare

Rhodia Novecare, is one of the 11 GBUs of Rhodia, member of Solvay group. With net sales of about €1.6 billion in 2011, it provides high-performance products and solutions to a wide range of industries including home and personal care, detergents, agrochemicals, oil & gas, as well as coating and industrial applications. Thanks to a worldwide industrial footprint and global R&D and tech-support network, Rhodia Novecare holds leading positions in surfactants, amines, phosphorus derivatives, natural, vegetable guar based & synthetic polymers and monomers technologies, and eco-friendly solvents-based formulations. Rhodia Novecare has developed particular expertise to answer and anticipate customer needs in protection, surface modification, rheology, active delivery, improvement of formulations and processes and sustainable solutions.

About SOLVAY

SOLVAY is an international chemical Group committed to sustainable development with a clear focus on innovation and operational excellence. Its recent acquisition of specialty chemicals company Rhodia created a much larger player, which is realizing over 90% of its sales in markets where it is among the top 3 global leaders. Solvay offers a broad range of products that contribute to improving the quality of life and its customers' performance in markets such as consumer goods, construction, automotive, energy, water and environment, and electronics. The Group is headquartered in Brussels, employs about 30,000 people in 55 countries and generated EUR12.6 billion in sales (pro forma) in 2011.

About SpecialChem

SpecialChem accelerates Technology and Business Development in Chemicals and Materials. Since the year 2000, our teams of industry experts have created the world's largest online professional network dedicated to chemicals and materials. This network includes more than 500,000 engineers, formulators, product developers, marketers, applicators and brand owners across the globe. Through our vertical industry websites, these professionals have unlimited access to content and services dedicated to Product Selection, Innovation Watch, On-line Trainings and Open Innovation.

Our network of profiled members plus the visits of more than 3.2 million professionals per year to our websites are unique assets for chemicals and materials suppliers in search of Commercial Acceleration (launching new technologies / new products, penetrating new applications / new geographies or extending their market reach) and for professionals in Open Innovation scouting new technologies or looking for out-licensing opportunities that are related to chemicals and materials.

Contacts:

Media Contact - Rhodia Novecare - Global
Camille Thomas - camille.thomas(at)us(dot)rhodia(dot)com

Marketing Director - SpecialChem
Emmanuel Rapendy - commercial-acceleration(at)specialchem(dot)com

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Emmanuel Rapendy, Marketing Director
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