Online Marketing Firm, fishbat, Inc., Comments on the Increased Role Social Media Plays in the College Admission Process

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An online marketing company fishbat Inc. released a statement regarding the impact social media has on the college admissions process.

On October 3, 2012, online marketing firm fishbat Inc. released a statement commenting on an article published on reporting the impact social media has on the college admissions process.

According to an article on, one in three colleges say social media is more effective than traditional media in reaching their target audience. Colleges that are representing themselves in the most effective way via a social media platform are receiving the most attention from applicants according to Media Bistro. Young, aspiring college students who represent themselves favorably through social media platforms are more likely to be accepted at their college of choice.

Drawing on this graphic from Media Bistro, a majority of colleges reportedly use social media as not only a way to connect with students, but as a way to evaluate their abilities to adjust to and handle the rigors of college life. The article reports, “While admissions officers obviously focus on judging a student’s application, they are more and more beginning to judge students’ online profiles too.”

College students now have a way to effectively reach a wider range of possible candidates for their universities, according to the graphic and statistics on The graphic also indicates that taking advantage of the connection between social networking and the newest generation of college applicants has led to a significantly higher level of engagement in the process. The article illustrates that virtual college tours, video chats with prospective students and social media based contests and prizes all contributing to the modern recruiting process.

Sida Li, VP of Internal Operations at fishbat, Inc., acknowledged the connection between college admissions and social media, stating, “Social media has become such a big part of popular culture and also such a useful networking tool- universities and their applicants are of course going to take advantage.”

fishbat, Inc. is a full service social media agency. Through social media management, search engine optimization (SEO), web design, and public relations, fishbat strives to raise awareness about your brand and strengthen your corporate image.

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