New eBook “Optimizing Conversion Rates With Qualitative Call Analytics” Reveals 10 Key Methods to Dramatically Improve Conversions from Inbound Phone Calls

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Customer acquisition agency Acquirgy and leading call analytics company LogMyCalls co-publish eBook that is a must-read for all marketers who generate phone leads.

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Marketers finally have technology that can analyze and score their inbound calls, providing fast intelligence that can be used to make rapid changes to improve efficiency.

Marketers spend a tremendous amount of money to generate leads, both online and by phone. Whether through TV infomercials, search, print, or other means, web leads are easy to analyze, but phone leads traditionally have been difficult to score and review.

New technology is now enabling accurate and actionable qualitative call analysis that is helping marketers get more conversions from their phone calls, leading to more sales, revenues and profits. Sections of this free eBook include:

  •     Inbound Calls vs. Web Leads: Which is Better?
  •     What is Qualitative Call Analytics?
  •     10 Techniques to Increase Conversion Rates for DRTV and Online Marketers

1.    Optimize Ads with Traditional Call Tracking
2.    Lead Scoring With Call Analytics
3.    Pay-Per-Call Direct Response
4.    Phone Sales Skill Analytics
5.    Close Rate Analytics
6.    Double Optimization Power with 800 Numbers and Call Analytics
7.    Geographic Targeting With Qualitative Call Analytics
8.    Remarketing Using Call Analytics
9.    Google Analytics Conversion Paths
10.    The Impact of Mobile Callers

  •     Conclusion
  •     The Agency Perspective

“Marketers finally have technology that can analyze and score their inbound calls, providing fast intelligence that can be used to make rapid changes to improve efficiency,” says LogMyCalls Integrated Content Manager McKay Allen.

Adds EVP of acquirgy Irv Brechner, “As an agency, we are looking for advanced technologies that can enhance conversions across the board. Developing this eBook was a real eye-opener in terms of how far along call analytics is at this point in time.”

The eBook is available for immediate download at:

About Acquirgy

Acquirgy is a customer acquisition agency specializing in multichannel campaigns fueled by DRTV. With over 300 DRTV campaigns and over 100 landing pages/microsites developed for clients, acquirgy is acutely aware of what it takes to convert consumers who arrive online from infomercials and short-form commercials.

About LogMyCalls

LogMyCalls is the next generation of intelligent call tracking and mobile marketing automation. Marketers use LogMyCalls to track which campaigns and ads generate phone calls. LogMyCalls provides deep call analytics, lead scoring, close rate mapping and marketing automation. With Fortune 500 clients and SMBs, LogMyCalls is the solution for any marketer seeking to increase conversion rates and improve ROI. For more information call (866) 811-8880 or sign up for a free trial of LogMyCalls.

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Irv Brechner
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